Manager, Paid Social (Chicago or NYC)

This job was posted over 30 days ago, so it has most likely closed. See newer jobs like it.

Written by AI from the job title and company, not by iProspect, so some details may not match this job. The employer's own page has the real description.

Job Overview

The Manager, Paid Social at iProspect will play a pivotal role in developing and executing comprehensive paid social media strategies that drive client success. This position requires a blend of analytical skills and creativity to maximize campaign performance across various platforms. The ideal candidate will lead a team of social media specialists, working closely with clients to understand their goals and delivering insights-driven recommendations to enhance brand visibility and engagement.

Job Responsibilities

• Develop and implement paid social media strategies that align with clients' marketing objectives.
• Manage and optimize multi-platform paid social campaigns, ensuring performance metrics are met.
• Lead, mentor, and motivate a team of social media specialists, promoting a collaborative work environment.
• Analyze campaign performance data, providing actionable insights and recommendations for improvement.
• Work closely with cross-functional teams, including content and creative, to ensure cohesive campaign execution.
• Oversee budget management for paid social initiatives, ensuring optimal allocation and spend efficiency.
• Stay updated with the latest trends, tools, and technologies in social media advertising.
• Foster strong relationships with clients, presenting campaign results and strategies with clarity and professionalism.

Qualifications

• Bachelor's degree in Marketing, Communications, or a related field.
• A minimum of 5 years of experience in paid social media management, with at least 2 years in a leadership role.
• Proven track record of managing successful paid social campaigns across various platforms (e.g., Facebook, Instagram, Twitter, LinkedIn).
• Strong analytical skills with the ability to interpret data and convert findings into actionable strategies.
• Excellent communication and interpersonal skills, with a strong client-facing mindset.
• Familiarity with industry tools such as Facebook Ads Manager, Twitter Ads, and social media analytics platforms.
• Ability to thrive in a fast-paced environment while managing multiple projects simultaneously.

Technologies & Tools

The Manager, Paid Social will utilize a variety of technologies and tools essential for campaign management and performance analysis. This includes platforms such as Facebook Ads Manager, Google Analytics, and various CRM and reporting tools. Familiarity with social media management software like Hootsuite or Sprout Social will also be beneficial in ensuring effective campaign execution and monitoring.

Ideal Candidates

The ideal candidate for the Manager, Paid Social position will possess a strategic mindset with an orchestration of creativity and analytical thinking. They should have a robust understanding of social media landscapes and an innate ability to adapt to rapidly changing environments. Strong leadership qualities, a collaborative nature, and exceptional communication skills are essential. A penchant for innovation and a proactive approach to problem-solving will further enhance their effectiveness in this role.