Manager, Paid Social (Chicago or NYC)

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Written by AI from the job title and company, not by iProspect, so some details may not match this job. The employer's own page has the real description.

Job Overview

The Manager, Paid Social at iProspect will be responsible for leading and executing paid social strategies that align with client objectives and drive measurable results. This role requires a strong understanding of social media platforms, audience targeting, and creative optimization. The Manager will collaborate closely with cross-functional teams to develop comprehensive advertising plans, oversee campaign performance, and implement data-driven adjustments to maximize ROI. By staying current with industry trends and platform changes, the Manager will contribute to innovative advertising solutions that elevate brand presence and foster client satisfaction in our Chicago or NYC office.

Job Responsibilities

• Develop and execute comprehensive paid social media strategies tailored to client goals.
• Manage the day-to-day execution of social campaigns, ensuring alignment with client expectations.
• Analyze campaign performance metrics and generate insightful reports for stakeholders.
• Conduct audience research to optimize targeting and improve campaign effectiveness.
• Oversee budget management, ensuring proper allocation and spend efficiency across campaigns.
• Collaborate with creative teams to produce compelling ad content that resonates with target audiences.
• Stay informed about industry trends, best practices, and emerging social media technologies.
• Train and mentor junior team members to enhance their professional development and performance.

Qualifications

• Bachelor’s degree in Marketing, Communications, Business, or a related field.
• 5+ years of experience in digital marketing, with at least 3 years focused on paid social media.
• Proficient in social media advertising platforms such as Facebook Ads Manager, LinkedIn Ads, Twitter Ads, etc.
• Strong analytical skills with experience in data interpretation and performance optimization.
• Excellent communication skills, both written and verbal, with a strong client-facing presence.
• Ability to manage multiple projects simultaneously in a fast-paced environment.
• Experience with A/B testing methodologies and audience segmentation strategies.

Technologies & Tools

The Manager, Paid Social will utilize a variety of technologies and tools to effectively manage campaigns. This includes social media advertising platforms such as Facebook Ads Manager, Twitter Ads, and LinkedIn Campaign Manager, as well as analytics tools like Google Analytics and platform-specific reporting tools. Familiarity with project management software and collaboration tools such as Asana, Slack, or Trello is also essential for effective team coordination and workflow management.

Ideal Candidates

Ideal candidates for the Manager, Paid Social position are those who possess a blend of creative and analytical thinking. They are proactive problem solvers with a passion for social media marketing and a track record of successful campaign management. Strong interpersonal skills are essential to foster collaboration both within the team and with clients. The best-fit individuals are adaptable, stay current with industry developments, and have a desire to drive innovation in digital advertising strategies.