Manager, Paid Social

This job was posted over 30 days ago, so it has most likely closed. See newer jobs like it.

Written by AI from the job title and company, not by dentsu, so some details may not match this job. The employer's own page has the real description.

Job Overview

The Manager, Paid Social at dentsu will play a pivotal role in shaping and executing paid social media strategies for our clients. This position involves leading a team of specialists in the creation, management, and optimization of social advertising campaigns across multiple platforms. The Manager will also be responsible for analyzing campaign performance, utilizing data-driven insights to deliver measurable results, fostering client relationships, and ensuring the alignment of our strategies with broader marketing objectives.

Job Responsibilities

• Develop and implement comprehensive paid social media strategies to achieve client goals.
• Lead and mentor a team of social media specialists, providing guidance and support in campaign execution.
• Manage budgeting and allocate resources effectively for optimal campaign performance.
• Analyze and report on campaign performance, utilizing key metrics to drive insights and improvements.
• Collaborate with creative teams to ensure that ad content is engaging, relevant, and aligned with the brand voice.
• Stay updated on industry trends, platform updates, and best practices to ensure cutting-edge strategies.
• Foster strong relationships with clients, acting as a primary point of contact for social advertising initiatives.
• Conduct A/B testing and other experimental approaches to refine targeting and messaging strategies.

Qualifications

• Bachelor's degree in Marketing, Communications, Business, or a related field.
• 5+ years of experience in digital marketing, with a focus on paid social advertising.
• Proven track record of managing successful paid social campaigns across platforms like Facebook, Instagram, and LinkedIn.
• Strong analytical skills and proficiency in using analytics tools and platforms to evaluate performance.
• Excellent communication and interpersonal skills, with the ability to present complex ideas clearly.
• Experience in team leadership and project management in a fast-paced environment.

Technologies & Tools

The Manager, Paid Social will utilize a variety of technologies and tools to optimize and manage campaigns. These include social media advertising platforms such as Facebook Ads Manager and LinkedIn Campaign Manager, analytics tools like Google Analytics and social media reporting software, as well as project management tools to facilitate collaboration and communication within the team.

Ideal Candidates

Ideal candidates for this position possess a combination of creativity and analytical thinking, allowing them to develop compelling ad content while understanding the metrics that drive performance. They should demonstrate strong leadership qualities, fostering collaboration and innovation within their team. A proactive attitude towards staying abreast of industry trends and an ability to adapt strategies quickly in response to changing conditions are essential characteristics of successful candidates. Additionally, effective communication skills are vital for establishing and maintaining client relationships and presenting campaign insights.