Manager, Paid Social

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Written by AI from the job title and company, not by dentsu, so some details may not match this job. The employer's own page has the real description.

Job Overview

The Manager, Paid Social at dentsu will spearhead the strategic execution and optimization of paid social campaigns, ensuring alignment with broader marketing objectives. This role demands a deep understanding of social media platforms, coupled with analytical expertise to drive data-informed decision-making. The successful candidate will collaborate closely with cross-functional teams, foster crucial client relationships, and mentor junior team members, ultimately aiming to enhance brand visibility and ROI across various campaigns.

Job Responsibilities

• Develop and implement comprehensive paid social media strategies to achieve client goals.
• Manage and optimize campaigns across multiple social media platforms, including but not limited to Facebook, Instagram, Twitter, and LinkedIn.
• Analyze campaign performance data to derive insights and make data-driven recommendations.
• Oversee budget management, ensuring campaigns are run efficiently and effectively.
• Collaborate with creative teams to produce impactful ad content that resonates with target audiences.
• Stay abreast of industry trends and platform updates to inform campaign strategies.
• Provide regular reporting to clients and internal stakeholders about campaign performance and insights.
• Mentor and train junior team members, fostering a culture of continuous improvement and learning.

Qualifications

• Bachelor’s degree in Marketing, Business, or related field.
• 5+ years of experience in paid social advertising, preferably within an agency environment.
• Demonstrated proficiency in social media platforms and advertising tools.
• Strong analytical skills with the ability to interpret data and convert insights into actionable strategies.
• Excellent communication and interpersonal skills for fostering relationships with clients and internal teams.
• Proven track record of managing budgets and meeting campaign deliverables.
• Experience with A/B testing methodologies and tools.

Technologies & Tools

The Manager, Paid Social will regularly utilize a range of technologies and tools to facilitate campaign management and performance analysis. This includes but is not limited to social media advertising platforms (e.g., Facebook Ads Manager, LinkedIn Campaign Manager), analytics tools (e.g., Google Analytics, social media insights), project management software (e.g., Asana, Trello), and reporting tools to aggregate campaign performance data.

Ideal Candidates

Ideal candidates for the Manager, Paid Social position will exhibit a unique blend of creativity and analytical acumen, alongside a passion for digital marketing. They will be proactive, detail-oriented professionals with a strong ability to multitask and thrive in a fast-paced environment. Exceptional problem-solving skills and a collaborative spirit are essential, as is a commitment to staying ahead of industry trends and continuing professional development.