Manager, Paid Social

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Written by AI from the job title and company, not by dentsu, so some details may not match this job. The employer's own page has the real description.

Overview

The Manager, Paid Social at dentsu will be responsible for leading the strategy, execution, and optimization of paid social campaigns across various platforms. This role requires a mix of creativity and analytical prowess to develop and manage initiatives that drive client success and enhance brand visibility. The ideal candidate will collaborate closely with cross-functional teams, ensuring that all campaigns are aligned with the client's overall marketing objectives while driving measurable results and exceeding performance expectations.

Job Responsibilities

• Develop and implement comprehensive paid social strategies that align with client objectives.
• Manage daily operations of paid social campaigns, including budget allocation, targeting, and performance tracking.
• Conduct in-depth analysis and reporting on campaign performance, presenting key findings to clients and stakeholders.
• Collaborate with creative teams to produce compelling ad content and visuals tailored for specific social media platforms.
• Stay up-to-date with industry trends, social media platform updates, and advertising best practices.
• Conduct A/B testing to optimize ad performance and ensure the maximum ROI for campaigns.
• Build and maintain strong relationships with clients, providing strategic insights and recommendations.
• Lead and mentor junior team members, fostering a collaborative and innovative work environment.

Qualifications

• Bachelor's degree in Marketing, Business, or a related field.
• Minimum of 5 years of experience in digital marketing with a focus on paid social media.
• Proven track record of managing successful paid social campaigns with quantitative results.
• Strong analytical skills with the ability to interpret data and make data-driven decisions.
• Excellent communication and presentation skills, both written and verbal.
• Proficiency in social media advertising platforms, such as Facebook Ads Manager, LinkedIn Ads, and Twitter Ads.
• Familiarity with analytics tools and software (e.g., Google Analytics, social media monitoring tools).

Technologies & Tools

The Manager, Paid Social will utilize a variety of technologies and tools to effectively manage and analyze campaigns. These include advanced advertising platforms such as Facebook Ads Manager, LinkedIn Ads, and Twitter Ads, as well as analytics tools like Google Analytics and social media reporting software. Familiarity with customer relationship management (CRM) systems and marketing automation software will also be beneficial in tracking campaign interactions and driving measurable outcomes.

Ideal Candidates

The ideal candidate for the Manager, Paid Social position at dentsu should possess a blend of analytical and creative talents, as well as a passion for digital marketing. Successful individuals will be proactive problem-solvers with excellent interpersonal skills, capable of working effectively in a fast-paced environment. They should exhibit strong leadership capabilities and have a collaborative attitude, eager to contribute to team performance while fostering client relationships and maximizing social media campaign effectiveness.