Manager, Paid Social

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Written by AI from the job title and company, not by dentsu X, so some details may not match this job. The employer's own page has the real description.

Overview

The Manager, Paid Social at dentsu X will be responsible for leading the strategic development, execution, and optimization of paid social media campaigns across various platforms. This role requires a strong understanding of social media marketing, data analysis, and team leadership. The Manager will oversee a team of social media specialists, collaborating with cross-functional teams to ensure campaigns align with client objectives and brand guidelines, while maximizing ROI through strategic targeting and innovative approaches.

Job Responsibilities

• Develop and implement comprehensive paid social strategies that align with overall marketing goals.
• Manage and optimize paid social campaigns across various platforms including Facebook, Instagram, LinkedIn, and Twitter.
• Lead a team of social media specialists, providing training and mentorship to enhance their skills and performance.
• Collaborate with creative and analytics teams to produce engaging content and analyze performance data.
• Monitor industry trends and competitor activities to inform paid social tactics and strategies.
• Prepare and present performance reports to stakeholders, highlighting key insights and optimization opportunities.
• Allocate and manage budgets effectively to ensure maximum return on ad spend (ROAS).
• Ensure adherence to brand standards and compliance with advertising policies across all platforms.

Qualifications

• Bachelor’s degree in Marketing, Communications, or a related field.
• Minimum of 5 years of experience in paid social media marketing, with 2 years in a managerial role.
• Strong analytical skills with proficiency in social media advertising platforms and analytics tools such as Facebook Ads Manager and Google Analytics.
• Exceptional leadership and team management skills.
• Proficient knowledge of social media marketing trends and best practices.
• Excellent communication and presentation skills, with the capability to convey complex data in a clear and actionable manner.
• Ability to thrive in a fast-paced, results-oriented environment.

Technologies & Tools

The Manager, Paid Social will utilize a variety of technologies and tools to enhance campaign performance and analysis. These may include social media management platforms such as Hootsuite or Sprout Social, analytics software like Google Analytics, and advertising management tools including Campaign Manager and AdEspresso. Proficiency in Excel for data analysis and reporting will also be crucial in this role.

Ideal Candidates

Ideal candidates for the Manager, Paid Social position will possess a blend of strategic thinking and creativity. They will demonstrate a passion for social media marketing and the ability to analyze data to drive decision-making. Strong interpersonal skills and the capacity to lead and motivate a team are essential for success. A proactive attitude towards problem-solving and a commitment to staying updated on the latest industry trends will also make an applicant stand out. Candidates should be adaptable, responsive to changing environments, and eager to innovate.