Manager, Paid Social (DTC / E-Commerce)

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Job Overview

The Manager, Paid Social (DTC / E-Commerce) at dentsu is responsible for developing and executing impactful paid social media strategies that drive traffic and conversions in a direct-to-consumer environment. This role entails collaborating with cross-functional teams to optimize campaign performance and establish best practices, ensuring alignment with broader e-commerce goals. The ideal candidate will leverage analytics to monitor and report on performance metrics, manage budgets, and cultivate strong relationships with platform partners to innovate our advertising efforts.

Job Responsibilities

• Develop and manage comprehensive paid social media strategies to increase brand visibility and online sales.
• Analyze campaign performance, adjusting strategies based on data-driven insights to maximize ROI.
• Collaborate with content and creative teams to create engaging advertisements tailored to target audiences.
• Oversee budget allocation and ensure campaigns are executed within financial parameters.
• Continuously monitor industry trends and competitor strategies to identify growth opportunities and leverage best practices.
• Foster relationships with social media platforms to stay updated on new features and advertising options.
• Provide regular reporting to senior management on campaign performance, insights, and recommendations for improvement.

Qualifications

• Bachelor's degree in Marketing, Business, or a related field.
• A minimum of 5 years of experience in paid social media marketing, preferably in the DTC or e-commerce space.
• Proven track record of managing successful paid social campaigns with substantial budgets.
• Strong analytical skills with proficiency in analytics tools (e.g., Google Analytics, Facebook Ads Manager).
• Excellent communication and interpersonal skills, with the ability to work collaboratively across teams.
• Familiarity with A/B testing methodologies and campaign optimization techniques.
• Certifications related to digital marketing or social media advertising are a plus.

Technologies & Tools

This position requires proficiency in various technologies and tools essential for managing paid social media campaigns. Key tools include Google Analytics, Facebook Ads Manager, Instagram Business Manager, and other social media management platforms. Familiarity with marketing automation systems, CRM tools, and data visualization software may also be required to streamline reporting and analytics processes.

Ideal Candidates

The ideal candidate for the Manager, Paid Social position embodies a blend of creativity and analytical prowess, possessing the ability to interpret data to inform strategic decisions. Strong project management skills and the capacity to thrive in a fast-paced environment are essential. Furthermore, a passion for the e-commerce landscape and a keen understanding of consumer behavior are characteristics that will contribute to success in this role. Candidates who are proactive, innovative, and collaborative, with a keen eye for detail and a commitment to delivering exceptional results, will excel in this position.