Manager, Paid Social (DTC / E-Commerce)

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Written by AI from the job title and company, not by dentsu, so some details may not match this job. The employer's own page has the real description.

Overview

The Manager, Paid Social (DTC / E-Commerce) at dentsu plays a critical role in driving and optimizing paid social media campaigns that enhance customer engagement and maximize revenue for direct-to-consumer (DTC) brands. This position involves strategic planning, execution, and analysis of innovative campaigns across various social platforms, utilizing data-driven insights to optimize performance and achieve business objectives. The ideal candidate will work collaboratively with cross-functional teams to ensure alignment with overall marketing strategies and branding goals.

Job Responsibilities

• Develop and execute comprehensive paid social media strategies in support of DTC initiatives.
• Manage end-to-end campaign processes, including planning, implementation, and optimization of social media advertising.
• Analyze and report on campaign performance, providing actionable insights to improve effectiveness and ROI.
• Collaborate with creative teams to produce compelling ad content that aligns with brand messaging.
• Monitor market trends and competitors, adjusting strategies proactively to maintain competitive advantage.
• Utilize analytics tools to assess customer behavior and preferences on social platforms.
• Oversee budget management and allocation for paid social campaigns, ensuring compliance with expenditure limitations.
• Train and mentor junior team members in best practices for paid social advertising.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, or a related field.
• Minimum of 5 years of experience managing paid social campaigns in a DTC or E-Commerce environment.
• Proficiency with paid social media platforms including Facebook Ads, Instagram, Pinterest, and Twitter Ads.
• Strong analytical skills with a proven ability to leverage data to drive campaign performance.
• Experience with ad management and analytics tools such as Google Analytics, Facebook Ads Manager, and others.
• Excellent communication and interpersonal skills, capable of working collaboratively across teams.
• Familiarity with A/B testing methodologies and performance optimization techniques.

Technologies & Tools

The Manager, Paid Social will utilize a variety of technologies and tools to enhance campaign effectiveness and streamline processes. This includes social media advertising platforms such as Facebook Ads and Instagram for campaign management, analytics tools such as Google Analytics and SEMrush for performance tracking, as well as project management software like Asana or Trello to coordinate activities within cross-functional teams. Familiarity with CRM systems and data analytics platforms is also beneficial for extracting customer insights and driving strategy.

Ideal Candidates

Ideal candidates for this position will possess a blend of creativity and analytical skills, demonstrating a strong track record of successful paid social initiatives. They should be highly motivated self-starters who thrive in a fast-paced and dynamic environment. Strong leadership qualities, coupled with the ability to effectively mentor and develop junior team members, are essential. Candidates must exhibit excellent problem-solving capabilities, adaptability to changing market conditions, and a passion for delivering exceptional customer experiences through innovative digital marketing solutions.