Manager, Paid Social

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Written by AI from the job title and company, not by Eyeful Media, so some details may not match this job. The employer's own page has the real description.

Overview

The Manager, Paid Social at Eyeful Media will be responsible for leading and managing the paid social media strategy for diverse client campaigns. This role focuses on developing, executing, and optimizing effective advertising strategies across various social platforms, maximizing budget efficiency and overall campaign performance. The individual will work closely with cross-functional teams to ensure alignment on client goals and objectives, fostering relationships that drive innovation and success in paid social initiatives.

Job Responsibilities

• Develop and implement comprehensive paid social media strategies for multiple clients.
• Monitor, analyze, and report on campaign performance including insights, learnings, and recommendations for optimization.
• Conduct competitive analysis and market research to inform paid social strategies.
• Oversee budget management and allocation for paid social campaigns, ensuring optimal spend efficiency.
• Collaborate with creative teams to develop high-performing ad content aligned with campaign goals and target audiences.
• Stay updated on the latest trends, tools, and best practices in paid social media advertising.
• Train and mentor junior team members on best practices in paid social media marketing.
• Build and nurture strong relationships with clients, serving as a primary point of contact for all paid social inquiries.

Qualifications

• Bachelor's degree in Marketing, Communications, or a related field.
• Minimum of 4-6 years of experience in digital marketing, specifically with a focus on paid social media.
• Strong understanding of social media platforms, including Facebook, Instagram, LinkedIn, Twitter, and TikTok.
• Proficiency in analytics tools such as Google Analytics, Facebook Ads Manager, and other tracking platforms.
• Exceptional analytical skills with the ability to deliver actionable insights from data.
• Strong project management and organizational skills, with the ability to manage multiple projects simultaneously.
• Excellent verbal and written communication skills.

Technologies & Tools

In this position, the Manager, Paid Social will utilize various technologies and tools including, but not limited to, social media management platforms (such as Hootsuite or Sprout Social), data analytics software (such as Google Analytics and Facebook Insights), and advertising management tools (including Facebook Ads Manager, Twitter Ads, and LinkedIn Campaign Manager). Familiarity with marketing automation tools may also be required to enhance campaign performance.

Ideal Candidates

The ideal candidate for the Manager, Paid Social role is a strategic thinker who is results-driven and possesses a deep understanding of digital marketing. They should exhibit strong leadership skills, have a keen eye for detail, and be passionate about staying ahead of social media trends. A successful candidate will demonstrate excellent interpersonal skills to effectively collaborate with teams and clients, alongside a proven ability to innovate and experiment with new Paid Social strategies. Adaptability and a proactive mindset in problem-solving are essential characteristics that will contribute to success in this role.