Manager, Paid Social

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Written by AI from the job title and company, not by iProspect, so some details may not match this job. The employer's own page has the real description.

Overview

The Manager, Paid Social at iProspect will oversee the strategic development and execution of paid social media campaigns. This role requires a deep understanding of the social media landscape, analytics, and performance optimization. The Manager will lead a team of specialists to craft impactful campaigns that drive brand awareness, engagement, and conversion for clients. Furthermore, they will collaborate with cross-functional teams to align paid social strategies with overarching marketing goals and ensure best practices are consistently applied.

Job Responsibilities

• Develop and implement paid social strategies across multiple platforms, including Facebook, Instagram, Twitter, and LinkedIn.
• Manage and mentor a team of paid social specialists, providing guidance on campaign execution and optimization.
• Monitor, analyze, and report on campaign performance, utilizing data to inform future strategies and drive continuous improvement.
• Collaborate with creative and content teams to produce compelling ads that resonate with target audiences.
• Maintain up-to-date knowledge of social media trends, platform updates, and industry best practices to inform strategy development.
• Work closely with clients to understand their business objectives and translate them into effective paid social campaigns.
• Manage budgets and allocations across various campaigns to maximize return on investment.

Qualifications

• Bachelor’s degree in Marketing, Communications, Business, or a related field.
• 5+ years of experience in paid social media management or related field, with at least 2 years in a leadership role.
• Proven track record of developing and executing high-performing paid social campaigns.
• Strong analytical skills and experience with data analysis tools, such as Google Analytics and social media insights platforms.
• Exceptional communication and leadership skills, with the ability to collaborate effectively with team members and clients.
• Experience with budget management and performance reporting.
• Knowledge of emerging trends and technologies within the social media landscape.

Technologies & Tools

This position will involve the use of various technologies and tools to enhance campaign performance and reporting. Candidates should be familiar with social media advertising platforms such as Facebook Ads Manager and LinkedIn Campaign Manager, as well as analytics tools including Google Analytics, Hootsuite, and social media monitoring applications. Proficiency in project management software, such as Asana or Trello, is also advantageous for coordinating tasks and team collaboration.

Ideal Candidates

Ideal candidates for the Manager, Paid Social position at iProspect are those who possess a blend of creativity and analytical thinking. They should be results-driven individuals with a passion for social media marketing and a keen eye for detail. Strong leadership qualities and an ability to inspire and motivate teams are essential, alongside excellent communication skills to convey strategies to clients and team members effectively. The ability to adapt to changing environments and a commitment to staying informed about the latest trends and technologies in the industry are also key attributes that will enhance their success in this role.