Manager, Paid Social

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Written by AI from the job title and company, not by iProspect, so some details may not match this job. The employer's own page has the real description.

Job Overview

The Manager, Paid Social at iProspect is a pivotal role responsible for developing, executing, and managing paid social media campaigns to achieve client objectives and drive business results. This position requires a strategic thinker with a keen understanding of social media platforms, analytics, and consumer behavior. The successful candidate will lead a team of specialists, collaborate across departments, and ensure the timely delivery of optimized ad campaigns while maintaining client relationships.

Job Responsibilities

• Develop and implement comprehensive paid social media strategies that align with client goals.
• Manage, mentor, and guide a team of social media specialists to ensure best practices.
• Analyze campaign performance metrics and provide actionable insights to optimize future campaigns.
• Coordinate with the creative team to produce compelling ad content tailored to target demographics.
• Monitor industry trends and competitor strategies to inform and enhance advertising efforts.
• Maintain client communication and presentation of reports, ensuring alignment on campaign strategies.
• Oversee budgets and financial forecasting for paid social campaigns, ensuring cost-effectiveness and maximum ROI.

Qualifications

• Bachelor’s degree in Marketing, Communications, Business, or a related field.
• At least 5 years of experience in digital marketing, with a focus on paid social media.
• Proven track record of successfully managing high-budget paid social campaigns.
• Strong analytical skills with proficiency in analytics tools like Google Analytics, Facebook Ads Manager, and other relevant platforms.
• Excellent communication, presentation, and interpersonal skills.
• Ability to work collaboratively in a fast-paced environment and manage multiple projects simultaneously.

Technologies & Tools

The Manager, Paid Social will engage with various technologies and tools essential for effective campaign management. This includes but is not limited to social media advertising platforms such as Facebook Ads, Instagram Ads, LinkedIn Ads, Twitter Ads, and analytics tools like Google Analytics and SEMrush. Familiarity with creative management platforms and customer relationship management (CRM) systems such as HubSpot or Salesforce will also be beneficial.

Ideal Candidates

The ideal candidate for the Manager, Paid Social role will possess a blend of creativity and analytical expertise, demonstrating a results-driven approach to digital marketing. They should be adaptable, with a passion for social media trends and emerging technologies. Strong leadership capabilities and a proven ability to foster a collaborative team environment are crucial. Finally, candidates with an aptitude for problem-solving and innovative thinking will excel in meeting clients' needs and delivering successful campaigns.