Manager, Paid Social

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Written by AI from the job title and company, not by Nimble Talent, so some details may not match this job. The employer's own page has the real description.

Overview

The Manager, Paid Social at Nimble Talent will be responsible for creating and executing innovative social media advertising strategies that drive brand awareness, engagement, and conversions across multiple platforms. This role is pivotal in managing the paid social team, analyzing performance data, and working closely with cross-functional teams to optimize campaigns. The ideal candidate will demonstrate a strong understanding of paid social marketing channels and have a proven track record of delivering results through strategic planning and execution.

Job Responsibilities

• Develop and implement comprehensive paid social media strategies to achieve company objectives and KPIs.
• Oversee daily operations of the paid social team, ensuring efficient workflow and project timelines are met.
• Analyze campaign performance data and provide actionable insights and recommendations for optimization.
• Collaborate with creative and content teams to produce engaging ad copy and visual assets that resonate with target audiences.
• Manage budget allocation and bidding strategies across various social media platforms.
• Monitor industry trends and competitor activity to identify opportunities for growth and innovation.
• Conduct A/B testing to refine targeting and messaging strategies, enhancing overall ad performance.
• Prepare and present campaign performance reports to stakeholders, detailing insights and future action plans.

Qualifications

• Bachelor’s degree in Marketing, Communications, or a related field.
• 5+ years of experience in paid social media advertising, with at least 2 years in a managerial role.
• Proficiency in social media advertising platforms such as Facebook Ads Manager, LinkedIn Ads, Twitter Ads, and Instagram.
• Strong analytical skills, with experience in using data analytics tools to drive decision-making.
• Exceptional communication and interpersonal skills to collaborate effectively with cross-functional teams.
• Ability to thrive in a fast-paced, dynamic environment while maintaining attention to detail.

Technologies & Tools

The Manager, Paid Social will utilize various technologies and tools to manage and optimize campaigns effectively. Key tools include social media advertising platforms such as Facebook Ads Manager and Twitter Ads, analytics tools like Google Analytics and SEMrush, as well as project management software such as Asana and Trello for streamlined workflow and collaboration.

Ideal Candidates

The ideal candidates for the Manager, Paid Social position will possess a blend of creative and analytical thinking, with a passion for leveraging data to inform strategies. They should be detail-oriented, energetic, and adaptable, ready to take on challenges in an ever-evolving digital landscape. Strong leadership skills and a proactive approach to problem-solving will be crucial for success in this role while fostering a collaborative team environment.