Manager, Paid Social

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Written by AI from the job title and company, not by Ovative Group, so some details may not match this job. The employer's own page has the real description.

Overview

As the Manager, Paid Social at Ovative Group, you will be responsible for leading the paid social strategy and execution for our clients. This role entails developing innovative advertising techniques, managing campaign budgets, analyzing performance metrics, and ensuring that all paid social initiatives align with broader marketing goals. You will collaborate closely with cross-functional teams to optimize campaigns, enhance brand awareness, and drive engagement through social media channels.

Job Responsibilities

• Develop and oversee paid social media strategies that deliver measurable results.
• Manage campaign budgets, ensuring efficient allocation of resources across various platforms.
• Analyze campaign performance data to identify opportunities for optimization and growth.
• Collaborate with internal teams to align paid social initiatives with overall marketing strategies.
• Stay up-to-date with industry trends and emerging technologies to inform and improve strategies.
• Lead, mentor, and develop junior team members within the paid social team.
• Generate regular reporting on paid social performance for stakeholders and clients.
• Conduct A/B testing and other optimization techniques to improve campaign efficacy.
• Engage with creative teams to ensure ad content is engaging and persuasive.

Qualifications

• Bachelor's degree in Marketing, Business, or a related field.
• A minimum of 5 years of experience in paid social media management or digital marketing.
• Proven track record of successfully managing social media advertising campaigns across platforms.
• Strong analytical skills with the ability to derive insights from data.
• Excellent communication and organizational skills.
• Experience with social media advertising tools and analytics platforms.
• Ability to thrive in a fast-paced, dynamic environment.

Technologies & Tools

In the role of Manager, Paid Social, you will utilize various technologies and tools to enhance campaign performance. Primary platforms include Facebook Ads Manager, Twitter Ads, LinkedIn Campaign Manager, and Google Analytics. Familiarity with social media management software such as Hootsuite or Sprout Social, along with design tools like Adobe Creative Suite, is highly advantageous. Utilizing data visualization tools such as Tableau may also be part of your responsibilities.

Ideal Candidates

The ideal candidate for the Manager, Paid Social position will possess a strategic mindset coupled with a creative flair. You should be results-driven, with a passion for social media trends and digital marketing innovations. Strong leadership abilities and excellent interpersonal skills are essential for collaborating with cross-functional teams effectively. A proactive approach to problem-solving and the ability to adapt to changing market dynamics will be critical to your success in this role.