Manager, Paid Social

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Written by AI from the job title and company, not by Tinuiti, so some details may not match this job. The employer's own page has the real description.

Job Overview

The Manager, Paid Social at Tinuiti will be responsible for leading a dynamic team to develop and execute advanced social media advertising strategies across various platforms. The candidate will oversee campaign performance, budget management, and optimization techniques while ensuring alignment with client goals. This role demands a data-driven approach, fostering innovation in ad strategies, and collaboration across various departments to enhance brand presence and maximize return on investment.

Job Responsibilities

• Develop, implement, and manage comprehensive paid social media strategies for multiple clients.
• Analyze and interpret campaign performance data to optimize targeting and maximize ROI.
• Lead a team of social media specialists, providing guidance, mentorship, and performance evaluations.
• Collaborate with cross-functional teams including creative, analytics, and account management to align strategies with broader marketing goals.
• Manage advertising budgets and provide accurate forecasts for campaign spend.
• Stay updated on industry trends and emerging social media platforms to integrate into client strategies.
• Present findings and strategic recommendations to clients and internal stakeholders.
• Conduct competitive analysis and benchmark against industry standards.

Qualifications

• Bachelor’s degree in Marketing, Business, Communications, or a related field.
• Minimum of 5 years of experience in paid social media marketing, preferably in an agency setting.
• Proficient in social media advertising platforms such as Facebook Ads, Instagram Ads, LinkedIn Ads, and Twitter Ads.
• Strong analytical skills with experience using reporting tools and analytics software.
• Excellent communication and presentation skills, with the ability to convey complex information clearly.
• Proven ability to lead and motivate a team in a fast-paced environment.
• A results-oriented mindset with a passion for social media trends and innovation.

Technologies & Tools

The Manager, Paid Social will utilize a range of technologies and tools to optimize campaign performance and reporting. Proficiency in platforms such as Facebook Ads Manager, Google Analytics, Hootsuite, and social media management software is essential. Additionally, familiarity with CRM systems and marketing automation tools will enhance the efficiency of campaign execution and performance tracking.

Ideal Candidates

The ideal candidate for the Manager, Paid Social position will possess a keen analytical mindset along with exceptional problem-solving skills. They should have a strong leadership presence, fostering collaboration and inspiring creativity within their team. Effective communication skills are crucial, allowing them to nurture client relationships and to convey insights compellingly. A passion for social media and digital marketing trends, combined with a dedication to delivering measurable results, will greatly benefit candidates in this role.