Manager, Paid Social

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Written by AI from the job title and company, not by Tinuiti, so some details may not match this job. The employer's own page has the real description.

Overview

The Manager, Paid Social at Tinuiti will play a pivotal role in developing and executing data-driven social media advertising strategies that enhance brand visibility and drive conversion for our diverse clientele. This position requires a blend of creative thinking, analytical prowess, and leadership skills to manage campaigns across various platforms. The ideal candidate will spearhead campaign optimization efforts, oversee team performance, and collaborate closely with cross-functional teams to align social strategies with overall marketing goals.

Job Responsibilities

• Develop and implement comprehensive paid social media strategies that align with client objectives.
• Manage and oversee social media campaigns across platforms such as Facebook, Instagram, LinkedIn, and Twitter.
• Analyze campaign performance data and make strategic recommendations for optimization.
• Lead a team of social media specialists, providing guidance, mentorship, and performance evaluations.
• Collaborate with creative teams to produce high-quality ad content that resonates with target audiences.
• Stay abreast of industry trends and competitive landscape to ensure best practices are executed.
• Prepare and present campaign performance reports to clients, highlighting insights and proposed next steps.

Qualifications

• Bachelor's degree in Marketing, Business, Communications, or a related field.
• Minimum of 5 years of experience in paid social media marketing, preferably in an agency setting.
• Strong understanding of social media platforms, advertising tools, and analytics.
• Proficient in data analysis and comfortable using major analytics tools.
• Exceptional communication and presentation skills, both written and verbal.
• Proven track record in managing and mentoring a team of professionals.
• Creative problem-solving abilities and a detail-oriented approach to campaign management.

Technologies & Tools

The role of Manager, Paid Social requires proficiency in various technologies and tools to effectively manage campaigns and analyze performance. Candidates should be familiar with social media advertising platforms such as Facebook Ads Manager, LinkedIn Campaign Manager, and various third-party analytics tools including Google Analytics and social media monitoring tools. Additionally, expertise in project management software and collaboration tools such as Asana, Trello, or Slack will be advantageous for ensuring smooth team dynamics and campaign execution.

Ideal Candidates

Ideal candidates for the Manager, Paid Social position at Tinuiti will demonstrate a blend of creativity and analytical rigor, allowing them to craft compelling campaigns that deliver measurable results. They should possess a proactive mindset, thriving in a fast-paced environment and adapting quickly to changing trends in social media marketing. Strong interpersonal skills are essential, enabling effective collaboration with various teams and building relationships with clients. A passion for continuous learning and staying updated on industry innovations will be key attributes that distinguish the best candidates for this dynamic role.