Manager, Paid Social

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Written by AI from the job title and company, not by Tinuiti, so some details may not match this job. The employer's own page has the real description.

Overview

The Manager, Paid Social at Tinuiti will be responsible for overseeing and enhancing our paid social media strategies to drive brand visibility and revenue growth. This role requires a blend of strategic thinking, creative problem-solving, and data-driven decision-making. The ideal candidate will manage a team of specialists, collaborate with cross-functional partners, and implement innovative campaigns leveraging various social media platforms to achieve our marketing objectives.

Job Responsibilities

• Develop, execute, and optimize paid social media campaigns across multiple platforms including Facebook, Instagram, Twitter, and LinkedIn.
• Lead and mentor a team of paid social specialists, providing direction and support to ensure alignment with overall marketing goals.
• Analyze campaign performance metrics and derive actionable insights to improve effectiveness and ROI.
• Collaborate with the creative team to design compelling ad creatives that resonate with target audiences.
• Conduct competitive analysis and market research to identify opportunities for growth and improvement.
• Manage budget allocation and forecasting for paid social initiatives, ensuring effective use of resources.
• Stay current with industry trends and platform updates to enhance campaign performance and strategic direction.
• Communicate regularly with stakeholders, providing updates on campaign progress and performance outcomes.

Qualifications

• Bachelor’s degree in Marketing, Business, Communications, or related field.
• A minimum of 5 years of experience in paid social media marketing, with at least 2 years in a managerial role.
• Proven track record of successfully managing large-scale paid social campaigns.
• Strong analytical skills, with proficiency in interpreting data and using it to drive strategy.
• Excellent communication and leadership skills, with the ability to inspire and develop team members.
• Familiarity with social media management tools and analytics platforms.
• Experience in working with cross-functional teams and managing client relationships.

Technologies & Tools

The Manager, Paid Social will utilize a variety of technologies and tools to enhance campaign performance and analytics. Key tools include social media advertising platforms (e.g., Facebook Ads Manager, LinkedIn Ads), analytics software (e.g., Google Analytics, Tableau), and project management tools (e.g., Asana, Trello) to streamline workflow and manage campaign schedules effectively.

Ideal Candidates

Ideal candidates for this position will possess a combination of strategic thinking, creativity, and strong leadership capabilities. They should demonstrate a proactive approach in identifying and solving challenges, be detail-oriented but also able to see the bigger picture. A passion for digital marketing and social media trends, along with excellent interpersonal skills, will set the right candidate apart as they drive team success and foster a collaborative working environment.