Manager, Paid Social (VaynerCommerce)

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Written by AI from the job title and company, not by VaynerMedia, so some details may not match this job. The employer's own page has the real description.

Overview

The Manager, Paid Social at VaynerCommerce will play a pivotal role in driving and optimizing paid social media strategies for clients, ensuring alignment with broader marketing objectives. This position entails overseeing campaign execution, collaboration with cross-functional teams, and utilizing data insights to enhance performance. The ideal candidate will possess a thorough understanding of social media platforms and advertising trends, demonstrating a blend of creativity and analytical skills to deliver impactful campaigns.

Job Responsibilities

• Develop and implement comprehensive paid social media strategies for a diverse portfolio of clients.
• Monitor, analyze, and report on campaign performance, making recommendations for continuous improvement.
• Manage the day-to-day operations of multiple paid social campaigns across various platforms.
• Collaborate with creative and content teams to ensure consistency in branding and messaging.
• Stay updated on industry trends, platform updates, and emerging technologies to keep campaigns innovative.
• Lead and mentor a team of social media specialists, fostering professional growth and development.
• Work closely with the analytics team to translate data insights into actionable strategies.

Qualifications

• Bachelor's degree in Marketing, Communications, or a related field.
• Minimum of 5 years of experience in paid social media advertising, with a focus on campaign management.
• Proven track record of successful campaign execution resulting in measurable ROI.
• Strong proficiency in social media platforms, including but not limited to Facebook Ads, Instagram Ads, Twitter Ads, and LinkedIn Ads.
• Exceptional analytical skills with the ability to interpret complex data sets.
• Demonstrated leadership capabilities and experience in managing teams.
• Excellent communication and interpersonal skills, with a keen attention to detail.

Technologies & Tools

The Manager, Paid Social will utilize various technologies and tools to facilitate campaign management and analysis. These include social media advertising platforms such as Facebook Ads Manager and Google Ads, analytics tools like Google Analytics and social media reporting software. Familiarity with project management tools and collaboration software such as Asana or Trello is also advantageous.

Ideal Candidates

The ideal candidate for the Manager, Paid Social position is someone who thrives in a fast-paced environment and is passionate about social media marketing. They should possess a strong blend of strategic thinking and creative problem-solving abilities. A successful candidate will exemplify leadership qualities, foster a team-oriented culture, and demonstrate a continuous eagerness to learn and adapt in a rapidly evolving digital landscape.