Manager, Paid Social (VaynerCommerce)

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Overview

The Manager, Paid Social at VaynerCommerce will play a pivotal role in developing and executing innovative paid social media strategies to drive brand awareness and engagement for our clients. This position involves overseeing the paid social team, managing campaign performance, and collaborating with various stakeholders to ensure that all social media advertising efforts align with broader marketing initiatives. The ideal candidate will possess a deep understanding of social media platforms, analytics, and consumer behavior to optimize campaigns effectively and achieve quantifiable results.

Job Responsibilities

• Develop, implement, and manage paid social media campaigns across various platforms such as Facebook, Instagram, Twitter, and LinkedIn.
• Monitor and analyze campaign performance data to evaluate effectiveness and inform strategic adjustments.
• Lead and mentor a team of paid social specialists, fostering a collaborative and innovative work environment.
• Work closely with creative teams to develop compelling ad content that resonates with target audiences.
• Stay updated on industry trends and best practices to keep campaigns competitive and effective.
• Collaborate with account management teams to align social media strategies with client goals.
• Prepare and present performance reports to clients and senior management, showcasing results and recommending future strategies.

Qualifications

• Bachelor's degree in Marketing, Communications, or a related field.
• A minimum of 5 years of experience in paid social media advertising, preferably in an agency environment.
• Proficient understanding of social media advertising platforms and analytics tools.
• Strong analytical skills with a proven track record of optimizing campaigns based on performance metrics.
• Excellent leadership, communication, and interpersonal skills.
• Ability to work effectively in a fast-paced, dynamic environment.
• Experience managing budgets and understanding of ROI in digital advertising.

Technologies & Tools

The Manager, Paid Social will utilize a variety of technologies and tools to manage and analyze campaigns effectively. This includes, but is not limited to, social media management platforms such as Sprout Social or Hootsuite, analytics tools like Google Analytics and Facebook Ads Manager, as well as project management software like Asana or Trello, to streamline operations and ensure effective collaboration within the team.

Ideal Candidates

Successful candidates for the Manager, Paid Social position will possess a blend of creativity and analytical prowess. They should be proactive, detail-oriented individuals with a passion for digital marketing and social media trends. A strong ability to lead a team, communicate clearly with various stakeholders, and adapt strategies based on performance insights will be essential. Ideal candidates will also demonstrate a commitment to continuous learning, showcasing an eagerness to stay abreast of evolving digital marketing landscapes.