Manager, Performance Marketing - Search & Affiliate

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Written by AI from the job title and company, not by Solo Stove, so some details may not match this job. The employer's own page has the real description.

Job Overview

The Manager, Performance Marketing - Search & Affiliate at Solo Stove plays a pivotal role in driving our digital marketing strategy, focusing on search engine marketing and affiliate programs. This position demands a strategic thinker with a results-oriented mindset who can optimize marketing initiatives to enhance brand visibility and increase conversions. The ideal candidate will collaborate across teams to implement performance-driven campaigns that align with Solo Stove's business goals while leveraging data analytics to continuously refine strategies and maximize ROI.

Job Responsibilities

• Develop and execute comprehensive performance marketing strategies for search and affiliate channels.
• Analyze campaign performance metrics, driving insights to optimize future marketing initiatives.
• Manage and optimize paid search campaigns across platforms including Google Ads and Bing Ads.
• Work closely with affiliate marketing partners to enhance program alignment and revenue generation.
• Monitor industry trends and competitive landscape, adjusting strategies as necessary.
• Collaborate with cross-functional teams, including content, design, and product, to create engaging marketing campaigns.
• Manage budget allocations for performance marketing initiatives, ensuring efficient use of resources.
• Prepare and present regular performance reports to stakeholders, demonstrating results and strategic recommendations.

Qualifications

• Bachelor’s degree in Marketing, Business, or a related field.
• A minimum of 5 years in performance marketing, with a focus on search and affiliate marketing.
• Proven experience in managing large-scale search marketing campaigns across multiple platforms.
• Strong analytical skills with a proficiency in data analysis tools and metrics interpretation.
• Excellent verbal and written communication skills, with the ability to present complex information effectively.
• Experience with various marketing tools such as Google Analytics, SEMrush, and affiliate management software.
• Detail-oriented with strong organizational skills and the ability to manage multiple projects simultaneously.

Technologies & Tools

The Manager, Performance Marketing - Search & Affiliate will utilize a variety of technologies and tools to enhance marketing efforts. These include but are not limited to Google Ads and Bing Ads for search marketing, Google Analytics for performance tracking, Excel for data analysis, and affiliate marketing platforms for managing partnerships. Familiarity with CRM systems and marketing automation tools will also be essential for coordinating campaigns effectively and measuring customer engagement.

Ideal Candidates

The ideal candidates for this position will exhibit a strong combination of analytical thinking and creative problem-solving skills. They will possess a passion for digital marketing and a proactive approach to campaign management and optimization. Successful individuals will thrive in a fast-paced environment, demonstrating resilience in the face of challenges while maintaining a focus on results. They will also display exceptional collaboration capabilities, effectively working with internal teams and external partners to drive shared goals and initiatives.