Manager, Performance Media - Remote | WFH

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Written by AI from the job title and company, not by Get It Recruit - Marketing, so some details may not match this job. The employer's own page has the real description.

Overview

The Manager, Performance Media at Get It Recruit will lead strategic initiatives to optimize digital advertising performance across various platforms. This role involves overseeing campaign development, execution, and analysis to maximize ROI and achieve marketing objectives. The ideal candidate will possess a deep understanding of performance marketing strategies, analytics, and team leadership, as well as the ability to collaborate effectively with cross-functional teams to drive results.

Job Responsibilities

• Develop and implement performance media strategies that align with overall marketing goals.
• Oversee the execution of campaigns across platforms such as Google Ads, Facebook, and other digital channels.
• Analyze campaign performance and use data-driven insights to recommend optimizations.
• Manage a team of performance marketers, providing guidance and support in their professional development.
• Collaborate with creative and content teams to ensure the messaging resonates with target audiences.
• Monitor industry trends and competitor activities to inform strategies and identify opportunities.
• Prepare and present performance reports to stakeholders highlighting key metrics and insights.

Qualifications

• Bachelor's degree in Marketing, Business, or a related field; a Master’s degree is a plus.
• Minimum of 5 years of experience in digital marketing, with a focus on performance media.
• Proven track record of managing successful media campaigns and achieving KPIs.
• Strong analytical skills and experience with data-driven decision-making.
• Excellent communication and leadership skills, with the ability to manage diverse teams.
• Familiarity with marketing automation tools and analytics platforms.
• Certification in Google Ads or similar platforms is preferred.

Technologies & Tools

The Manager, Performance Media will utilize a variety of technologies and tools to manage campaigns effectively. This includes but is not limited to Google Ads, Facebook Ads Manager, programmatic advertising platforms, web analytics tools (such as Google Analytics), marketing automation systems, and reporting dashboards for performance tracking. Proficiency in Excel and other data analysis software will also be essential for analyzing campaign performance and making strategic recommendations.

Ideal Candidates

The ideal candidates for this role will be detail-oriented, innovative thinkers who have a passion for performance marketing. They should possess strong leadership qualities, with the ability to motivate and inspire their team towards achieving collective goals. Successful candidates will demonstrate resilience, adaptability, and a proactive approach to problem-solving. A keen interest in evolving digital marketing trends and a commitment to continuous learning are also essential attributes that will contribute to their effectiveness in this role.