Manager, Public Relations & Social Media

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Written by AI from the job title and company, not by Four Hands, so some details may not match this job. The employer's own page has the real description.

Overview

The Manager, Public Relations & Social Media at Four Hands will play a pivotal role in shaping the company’s public image and digital presence. This position will be responsible for developing and executing strategic communication plans, managing social media channels, and fostering relationships with media and influencers. The ideal candidate will leverage creativity and analytical skills to enhance brand visibility, manage public relations campaigns, and engage audiences across multiple platforms.

Job Responsibilities

• Develop and implement comprehensive public relations strategies to enhance brand reputation and visibility.
• Manage and curate content for social media platforms, ensuring alignment with brand messaging and marketing objectives.
• Coordinate and execute press releases, media kits, and promotional materials.
• Build and maintain relationships with local and national media outlets, influencers, and industry stakeholders.
• Analyze and report on the performance of PR and social media initiatives using metrics and KPIs.
• Respond to media inquiries and handle crisis communication as necessary.
• Collaborate with cross-functional teams to ensure cohesive messaging across all channels.
• Monitor industry trends and competitors to inform strategic decisions.

Qualifications

• Bachelor's degree in Public Relations, Communications, Marketing, or a related field.
• Minimum of 5 years of experience in public relations, social media management, or communications.
• Proficient in using social media platforms and tools, including analytics software.
• Excellent verbal and written communication skills, with a strong attention to detail.
• Demonstrated ability to develop and maintain media relationships.
• Strong project management skills and the ability to work under tight deadlines.
• Creative thinking and the ability to generate innovative content ideas.

Technologies & Tools

The Manager, Public Relations & Social Media will utilize a range of technologies and tools to effectively execute their responsibilities. This includes social media management platforms such as Hootsuite or Buffer, analytical tools like Google Analytics and Sprout Social, and design software such as Canva for content creation. Familiarity with media monitoring tools and customer relationship management (CRM) software will also be essential for tracking engagement and managing relationships.

Ideal Candidates

The ideal candidate for the Manager, Public Relations & Social Media position will possess a blend of creativity, strategic thinking, and strong interpersonal skills. They must be adaptable and able to thrive in a fast-paced environment while effectively managing multiple projects. A passion for storytelling and a deep understanding of social media trends will set them apart, as well as a proactive approach to problem-solving and a commitment to team collaboration. Strong ethical standards and professionalism are paramount, ensuring that all communications reflect the values of Four Hands.