Manager - Resort Operations Programming, Marketing & Development

At Holiday Inn Club Vacations, we believe in strengthening families. And we look for people who exhibit the courage, caring and creativity to help us become the most loved brand in family travel. We’re committed to growing our people, memberships, resorts and guest love. That’s why we need individuals who are passionate in life and bring those qualities to work every day. Do you instill confidence, trust and respect in those around you? Do you encourage success and build relationships? If so, we’re looking for you.

POSITION DESCRIPTION:

Reporting to the Senior Director - Resort Operations Programs, Standards and Development, the Manager, Resort Operations Programs, Marketing & Development will be based in Orlando, FL and will be responsible for supporting the development, implementation, and ongoing management of resort operational programs, marketing initiatives, social media, and digital guest experience platforms across the Holiday Inn Club Vacations resort portfolio. The position serves as a liaison between Resort Operations, Brand Management, resort leadership, external vendors, and other cross-functional teams to ensure programs and initiatives are effectively executed and aligned with established operational and brand standards.

This role supports initiatives designed to enhance the guest experience, improve operational consistency, and increase awareness and utilization of on-property amenities and services. Responsibilities include coordinating resort program development and implementation, providing oversight of resort-specific social media accounts, coordinating marketing collateral and vendor deliverables, supporting content management across guest-facing digital platforms, and facilitating ongoing program improvements. This position requires approximately 20-30% travel.

ESSENTIAL DUTIES AND TASKS:

Resort Marketing, Social Media & Collateral Management:

• Coordinate the development, review, production, and implementation of resort marketing collateral, signage, promotional materials, and guest-facing communications.
• Provide oversight of resort-specific social media accounts, including account creation, content development, publishing, engagement monitoring, and ongoing maintenance in alignment with corporate guidelines.
• Oversee the development and maintenance of social media content calendars to ensure consistent promotion of resort amenities, activities, dining experiences, events, and special offerings.
• Monitor social media performance metrics, including reach, engagement, audience growth, and content effectiveness, and provide regular reporting and recommendations.
• Partner with resort leadership to identify marketing opportunities, gather content, and support resort-specific promotional initiatives.
• Collaborate with Brand Management to ensure resort collateral and digital content align with established brand standards and approval requirements.
  
  

Resort Programs & Development

• Support the development, implementation, and ongoing improvement of resort operational programs and guest experience initiatives across the resort portfolio.
• Partner with Resort Operations leadership and cross-functional teams to coordinate new program launches, enhancements, and operational improvements.
• Assist with the development and maintenance of program guides, operational procedures, and supporting documentation to promote consistent execution across resort locations.
• Participate in resort evaluations and operational reviews to identify opportunities for program enhancements and guest experience improvements.
• Gather resort feedback, monitor program implementation, and recommend improvements to support long-term program effectiveness.
  
  

Digital Platform & Content Management:

• Support the administration, content management, and ongoing maintenance of resort guest experience and reservation platforms across assigned resort locations.
• Coordinate updates to digital platform content, including resort amenities, activities, promotional offerings, dining information, and guest-facing communications.
• Partner with Resort Operations, IT, Marketing, and external vendors to support the implementation and expansion of digital guest experience platforms across the resort portfolio.
• Maintain accurate and up-to-date content, ensuring consistency with established brand standards and resort operational requirements.
• Support the development of platform resources, user guides, and operational procedures to promote consistent adoption and utilization across resort locations.
• Monitor platform content accuracy, gather resort feedback, and coordinate improvements to enhance the digital guest experience.
  
  

Project Coordination & Vendor Management

• Manage assigned resort operational and guest experience projects from initial planning through development, implementation, and completion.
• Coordinate project timelines, deliverables, and communications with internal stakeholders, external agencies, and approved vendors.
• Support the planning and execution of resort programs, promotional initiatives, and special projects.
• Track project milestones, identify potential barriers, and provide regular updates to leadership.
• Coordinate vendor quotes, production requirements, and purchasing activities in partnership with appropriate departments.
  
  

Communications & Stakeholder Engagement

• Serve as a key liaison between Resort Operations, Corporate Marketing, Brand Management, resort leadership, and external marketing partners.
• Coordinate departmental communications related to resort marketing programs, promotional initiatives, and project implementations.
• Partner with resort leadership to identify marketing needs, guest experience opportunities, and areas requiring additional support.
• Prepare project updates, performance summaries, and executive-facing presentations for Resort Operations leadership.
• Gather stakeholder feedback and recommend improvements to support consistent execution across the resort portfolio.
  
  

EDUCATION And/or EXPERIENCE

• Bachelor's degree in Marketing, Hospitality, Business, Communications, or a related field preferred.
• Minimum of four years of experience in marketing, digital marketing, hospitality operations, or project management.
• Demonstrated experience managing business social media accounts, developing content strategies, creating and publishing digital content, and analyzing performance metrics.
• Experience coordinating marketing collateral, creative agencies, external vendors, and cross-functional initiatives.
• Experience developing and executing marketing campaigns and promotional initiatives, preferably within the hospitality or resort industry.
• Strong written and verbal communication skills, with the ability to effectively collaborate with resort leadership, corporate stakeholders, vendors, and senior management.
• Demonstrated ability to manage multiple projects simultaneously, prioritize competing demands, and meet established deadlines.
  
  

Qualifications

• Highly organized with attention to detail and proactive follow-through.
• Understanding of brand standards, marketing collateral, and resort guest experiences.
• Ability to collaborate across resort leadership, corporate departments, and external vendors.
• Proficiency with social media management platforms, content scheduling tools, and performance analytics.
• Proficiency in Excel, PowerPoint, Outlook, SharePoint, and related tools.
• Strong communication, analytical, and project management skills.
• Able to work independently and meet deadlines.