Manager, Social Media and Influencer Marketing

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Written by AI from the job title and company, not by Americares, so some details may not match this job. The employer's own page has the real description.

Overview

The Manager, Social Media and Influencer Marketing at Americares will play a pivotal role in shaping and executing our digital outreach strategy. This position entails developing engaging content across social media platforms and managing partnerships with influencers to enhance brand awareness and reach for our health-focused initiatives. The manager will work collaboratively with cross-functional teams to devise campaigns that resonate with our target audience, thereby driving engagement and support for Americares' mission to improve health and save lives.

Job Responsibilities

• Develop and implement comprehensive social media strategies that align with Americares' overall communications goals.
• Manage the day-to-day operations of social media accounts, ensuring timely and impactful content delivery.
• Identify, engage, and manage influencer partnerships to amplify brand messaging and increase reach.
• Analyze performance metrics of campaigns and adjust strategies accordingly, ensuring the maximization of engagement and conversion.
• Collaborate with marketing, communications, and program teams to integrate social media efforts with broader initiatives.
• Stay up-to-date with digital marketing trends and best practices to maintain Americares' competitive edge in the sector.
• Oversee community management, engaging with audiences and addressing inquiries in a timely manner.

Qualifications

• Bachelor’s degree in Marketing, Communications, or a related field.
• A minimum of 5 years of experience in social media management and influencer marketing.
• Proven track record in developing engaging social media content and managing successful influencer campaigns.
• Excellent written and verbal communication skills, with a keen eye for detail.
• Strong analytical abilities to interpret social media metrics and derive actionable insights.
• Familiarity with social media management tools (e.g., Hootsuite, Sprout Social) and analytics platforms (e.g., Google Analytics).

Technologies & Tools

This position requires proficiency in various technologies and tools to effectively manage social media and influencer campaigns. Key tools include social media management software like Hootsuite and Buffer, graphic design platforms such as Canva, and analytics software like Google Analytics and Facebook Insights. Familiarity with project management tools like Trello or Asana is also advantageous for tracking progress and collaboration across teams.

Ideal Candidates

Ideal candidates for the Manager, Social Media and Influencer Marketing position are those who possess a creative mindset paired with strong strategic thinking skills. They should demonstrate a passion for health and humanitarian issues, along with a commitment to Americares' mission. The perfect candidate will be adaptable, proactive in problem-solving, and skilled at collaboration to work effectively with diverse teams. Additionally, a deep understanding of social media dynamics and audience engagement strategies is essential for success in this role.