Manager, Social Media & Content

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Written by AI from the job title and company, not by Crohn's & Colitis Foundation, so some details may not match this job. The employer's own page has the real description.

Job Overview

The Manager of Social Media & Content at the Crohn's & Colitis Foundation plays a pivotal role in driving awareness and engagement through strategic social media initiatives and content creation. This position entails overseeing the development and execution of social media campaigns, managing content strategies across various platforms, and fostering community relationships. The manager will ensure that all content aligns with the Foundation’s mission to improve the lives of those affected by Crohn’s disease and ulcerative colitis while effectively communicating the organization's goals and programs.

Job Responsibilities

• Develop and execute a comprehensive social media strategy to increase brand awareness and community engagement.
• Create, curate, and manage published content across social media platforms, including Facebook, Twitter, Instagram, and LinkedIn.
• Analyze performance metrics to optimize engagement and reach, generating reports to guide future strategies.
• Collaborate with cross-functional teams to ensure messaging consistency and alignment with organizational goals.
• Monitor social media trends and industry developments to keep content relevant and impactful.
• Engage with the community through direct interaction, responding to inquiries and fostering relationships.
• Oversee the editorial calendar to ensure timely and relevant content distribution.
• Manage a team of content creators and social media specialists, providing guidance and support.

Qualifications

• Bachelor’s degree in Marketing, Communications, Public Relations, or a related field.
• Minimum of 5 years of experience in social media management, content creation, or digital marketing.
• Proven track record of developing successful social media strategies and generating engagement.
• Exceptional written and verbal communication skills.
• Strong analytical skills with experience in social media metrics and reporting tools.
• Knowledge of SEO principles and digital advertising techniques preferred.
• Experience managing and mentoring team members.
• Familiarity with the healthcare or nonprofit sector is a plus.

Technologies & Tools

The Manager of Social Media & Content will utilize various technologies and tools to streamline workflows and enhance content effectiveness. Familiarity with social media management platforms (e.g., Hootsuite, Buffer), graphic design tools (e.g., Canva, Adobe Creative Suite), and analytics software (e.g., Google Analytics, Facebook Insights) is essential. Additionally, experience with CRM systems and email marketing tools may be beneficial in aligning outreach efforts with content strategies.

Ideal Candidates

Ideal candidates for the Manager, Social Media & Content position will have a passion for healthcare advocacy and a deep understanding of the challenges faced by individuals with Crohn's disease and ulcerative colitis. They should be creative thinkers with the ability to translate complex information into engaging content while maintaining a compassionate tone. Strong leadership skills, a collaborative spirit, and adaptability in a fast-paced environment will further enhance their fit within our organization, contributing to our mission and goals.