Manager, Social Media - Executive Thought Leadership (Remote)

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Job Overview

The Manager, Social Media - Executive Thought Leadership at Lifelancer is a strategic role responsible for enhancing our brand presence through impactful social media initiatives aimed at positioning our executives as thought leaders in the industry. This position will require a deep understanding of current social media trends, strong content creation skills, and the ability to analyze performance metrics to inform strategy. The ideal candidate will collaborate closely with executive stakeholders, marketing teams, and external partners to develop and implement comprehensive social media strategies that effectively convey our leadership’s insights and expertise.

Job Responsibilities

• Develop and execute social media strategies to promote executive thought leadership content across multiple platforms.
• Collaborate with executives to identify key topics and themes that resonate with target audiences.
• Create and curate engaging content that showcases executive insights, ensuring alignment with overall brand messaging.
• Monitor and analyze social media performance, providing regular reports and recommendations for optimizing engagement.
• Manage and grow executive social media accounts, ensuring consistent branding and communication style.
• Research industry trends and competitor activities to inform content development and social media strategy.
• Oversee social media community engagement, responding to inquiries and fostering discussions.
• Coordinate with internal and external stakeholders to amplify social media campaigns and initiatives.

Qualifications

• Bachelor’s degree in Marketing, Communications, or a related field.
• A minimum of 5 years of experience in social media management or related roles, with a focus on executive thought leadership preferred.
• Demonstrated expertise in social media platforms, tools, and analytics.
• Strong writing, editing, and content creation skills, with keen attention to detail.
• Proficient in social media analytics and reporting tools such as Google Analytics, Sprout Social, or Hootsuite.
• Exceptional interpersonal skills and the ability to work collaboratively across teams.
• Ability to thrive in a fast-paced, remote work environment, managing multiple projects simultaneously.

Technologies & Tools

The Manager, Social Media - Executive Thought Leadership will utilize a variety of technologies and tools to successfully manage social media initiatives. This includes social media management software such as Hootsuite and Buffer for scheduling and monitoring posts, graphic design tools like Canva for content creation, and analytics platforms like Google Analytics and Sprout Social to track engagement metrics. Familiarity with CRM systems and collaboration tools such as Slack and Asana will also be beneficial in fostering effective communication and project management.

Ideal Candidates

The ideal candidates for this position will possess a strong combination of creativity and strategic thinking, with a passion for storytelling through social media. They should be proactive, detail-oriented individuals who are adept at using data to drive decision-making. Excellent communication skills are essential, as the role involves engaging with senior executives and cultivating relationships within the industry. Additionally, candidates who thrive in a dynamic, remote environment and demonstrate resilience in adapting to changing priorities will be highly regarded.