Manager, Social Media

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Written by AI from the job title and company, not by Foot Locker, so some details may not match this job. The employer's own page has the real description.

Job Overview

The Manager, Social Media at Foot Locker will be responsible for developing and executing innovative social media strategies that enhance our brand presence, engage with our community, and drive customer loyalty. This role demands a combination of strategic oversight and hands-on execution, overseeing content creation, campaign management, analytics, and team leadership. The ideal candidate will collaborate closely with cross-functional teams to ensure alignment and integration of social media efforts across all channels, ultimately contributing to the company's overall marketing objectives.

Job Responsibilities

• Develop and implement comprehensive social media strategies to enhance brand visibility and engagement.
• Oversee the creation, curation, and management of published content (images, video, written) across all social platforms.
• Manage social media campaigns and advertising, optimizing performance and engaging target audiences effectively.
• Analyze social media metrics and audience data to provide actionable insights for improving strategy and performance.
• Lead a team of social media specialists, fostering a collaborative and innovative work environment.
• Collaborate with marketing, PR, and customer service teams to align social media initiatives with broader company objectives.
• Stay updated on trends and best practices in social media, digital marketing, and emerging technologies.
• Monitor and respond to customer inquiries and comments in a timely and professional manner.

Qualifications

• Bachelor’s degree in Marketing, Communications, or a related field.
• 5+ years of experience in social media management or digital marketing, preferably in retail or e-commerce.
• Demonstrated experience in developing successful social media strategies and campaigns.
• Strong analytical skills with the ability to interpret data and metrics.
• Excellent communication skills, both written and verbal.
• Proficiency in social media management tools and analytics platforms.
• Creative thinker with strong attention to detail and problem-solving capabilities.

Technologies & Tools

The Manager, Social Media will utilize a variety of technologies and tools to manage social media platforms and measure campaign success. Key tools include social media management software like Hootsuite or Sprout Social, analytics platforms such as Google Analytics and Facebook Insights, and content creation tools including Canva and Adobe Creative Suite. Familiarity with CRM systems and marketing automation tools will also be beneficial for integrated communication efforts.

Ideal Candidates

The ideal candidates for this position are those who possess a passion for social media and digital marketing, with a proactive attitude toward learning and adapting to changing trends. They should exhibit strong leadership abilities, fostering teamwork and encouraging creative contributions from their team. Excellent organizational skills, strategic thinking, and a results-driven mindset are vital, along with a deep understanding of Foot Locker's target market and brand values. Candidates should demonstrate a track record of successful initiative execution and an unwavering commitment to enhancing customer experiences through social media engagement.