Manager, Social Media (Hybrid)

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Written by AI from the job title and company, not by FORMA Brands, so some details may not match this job. The employer's own page has the real description.

Job Overview

The Manager, Social Media at FORMA Brands will be responsible for developing and executing comprehensive social media strategies to amplify our brand presence across various digital platforms. This position involves overseeing content creation, managing social media campaigns, analyzing performance metrics, and collaborating with cross-functional teams to ensure alignment with overall marketing objectives. The ideal candidate will be a creative thinker, well-versed in current social media trends, and skilled in fostering community engagement through innovative and strategic approaches.

Job Responsibilities

• Develop and implement a social media strategy that aligns with the brand's marketing goals.
• Manage and curate engaging content across all social media platforms.
• Monitor, analyze, and report on social media performance metrics to optimize campaigns.
• Collaborate with marketing, PR, and product teams to ensure cohesive messaging.
• Foster community engagement by responding to comments, messages, and user-generated content.
• Stay updated on social media trends, tools, and best practices to maintain brand relevance.
• Manage social media advertising campaigns and budgets effectively.
• Conduct competitive analysis and research to inform social media strategies.

Qualifications

• Bachelor's degree in Marketing, Communications, or a related field.
• Minimum of 5 years of experience in social media management or digital marketing roles.
• Proficient in using social media management and analytics tools (e.g., Hootsuite, Sprout Social).
• Strong understanding of various social media platforms and their respective audiences.
• Excellent written and verbal communication skills.
• Ability to work collaboratively in a fast-paced, team-oriented environment.
• Experience with content creation tools (e.g., Adobe Creative Suite) is a plus.

Technologies & Tools

The Manager, Social Media will utilize a variety of technologies and tools to effectively execute their role. Key tools include social media management platforms such as Hootsuite and Sprout Social for scheduling and monitoring content, analytics tools like Google Analytics and Facebook Insights for measuring performance, and graphic design tools such as Adobe Creative Suite for content creation. Familiarity with project management software like Trello or Asana may also be utilized to streamline workflows and team collaborations.

Ideal Candidates

Ideal candidates for this position will possess a creative mindset capable of identifying and harnessing trends in social media. They will demonstrate strong analytical skills to interpret engagement metrics and modify strategies accordingly. A passion for social media and digital marketing, coupled with exceptional interpersonal and communication skills, will allow them to effectively engage with diverse audiences. Additionally, a collaborative spirit and adaptability to fast-paced environments are crucial for success in this dynamic role at FORMA Brands.