Manager, Social Media

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Written by AI from the job title and company, not by Toy Box Brands, so some details may not match this job. The employer's own page has the real description.

Job Overview

The Manager, Social Media at Toy Box Brands will be responsible for developing and executing a comprehensive social media strategy to enhance brand awareness, engage with customers, and drive website traffic. This role requires a creative and analytical thinker who is adept at managing multiple social media channels, collaborating with cross-functional teams, and analyzing performance metrics to optimize efforts. The ideal candidate will possess a strong understanding of the digital landscape and the ability to communicate effectively with diverse audiences.

Job Responsibilities

• Develop and implement a comprehensive social media strategy aligned with the company's marketing goals.
• Manage daily social media activities across platforms including but not limited to Facebook, Instagram, Twitter, and TikTok.
• Collaborate with content creators, designers, and marketers to develop engaging content that resonates with target audiences.
• Monitor social media trends and competitor activities to identify new opportunities for engagement and growth.
• Analyze performance metrics and provide actionable insights to improve overall social media effectiveness.
• Establish and maintain relationships with influencers and brand advocates to enhance visibility and reach.
• Respond promptly to customer inquiries and comments on social media platforms to foster community engagement.
• Prepare regular reports on social media performance and present findings to the marketing team.

Qualifications

• Bachelor’s degree in Marketing, Communications, or a related field.
• Minimum of 5 years of experience in social media management or digital marketing.
• Proficiency in social media platforms and associated analytics tools.
• Excellent written and verbal communication skills.
• Strong organizational and project management skills.
• Creative mindset with the ability to contribute to content creation.
• Experience with paid advertising on social media platforms is a plus.

Technologies & Tools

The Manager, Social Media will utilize various technologies and tools to optimize social media efforts, including content management systems (CMS), social media scheduling tools like Hootsuite or Buffer, graphic design software such as Adobe Creative Suite, and analytics platforms such as Google Analytics and social media insights tools. Familiarity with CRM software is also beneficial.

Ideal Candidates

Ideal candidates for the Manager, Social Media role will have a passion for storytelling through digital channels and a robust understanding of social media dynamics. They will be proactive and innovative, capable of adapting to changing trends while embodying a collaborative spirit. Strong analytical skills, attention to detail, and the ability to thrive in a fast-paced environment are crucial traits for success in this role. Candidates should demonstrate a track record of building brand presence and fostering community engagement through creative and strategic social media initiatives.