Manager, Web Content (Contract)

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Written by AI from the job title and company, not by hims & hers, so some details may not match this job. The employer's own page has the real description.

Job Overview

The Manager of Web Content at hims & hers will play a crucial role in overseeing the development, implementation, and management of web content that aligns with the company's branding and marketing strategies. This contract position demands a keen understanding of digital marketing, content management systems, and SEO best practices. The manager will work closely with cross-functional teams to ensure the delivery of engaging, customer-centric content that meets business goals while enhancing user experience across various platforms.

Job Responsibilities

• Lead the strategic planning, creation, and optimization of engaging web content across all online platforms.
• Collaborate with marketing, design, and product teams to ensure consistent brand messaging and user experience.
• Oversee the content calendar, including scheduling, prioritization, and resource allocation.
• Analyze web traffic metrics and user engagement data to refine content strategies and improve performance.
• Manage the content management system (CMS) and ensure all content is up-to-date and compliant with SEO standards.
• Conduct regular audits of website content to maintain accuracy and relevance.
• Train and mentor junior content creators in best practices for web writing and editing.
• Stay updated with industry trends and emerging technologies to keep the company’s web content competitive and innovative.

Qualifications

• Bachelor's degree in Marketing, Communications, Journalism, or a related field.
• Minimum of 5 years of experience in content management and web marketing, with at least 2 years in a managerial role.
• Proven expertise in SEO best practices and web analytics tools, such as Google Analytics and SEMrush.
• Strong project management skills with the ability to multitask and meet deadlines in a fast-paced environment.
• Exceptional writing, editing, and communication skills, with a strong attention to detail.
• Experience with various content management systems (CMS) such as WordPress or Drupal.
• Demonstrated ability to analyze data and leverage insights to drive content strategy and improve user experience.

Technologies & Tools

This role will utilize a variety of technologies and tools to manage web content effectively. Candidates should be familiar with content management systems (CMS) such as WordPress and Shopify, basic HTML/CSS for web formatting, and analytics tools like Google Analytics. Proficiency in graphic design tools (e.g., Adobe Creative Suite) for content creation and editing will also be beneficial. Familiarity with social media platforms and tools for content distribution and management is an asset.

Ideal Candidates

Ideal candidates for the Manager, Web Content position should possess a blend of creativity and analytical skills, with a passion for crafting compelling content that resonates with audiences. They should demonstrate strong leadership abilities, fostering collaboration and motivation within the team. A results-oriented mindset is essential, with a focus on driving measurable outcomes. Moreover, the ideal candidate will embrace adaptability, showcasing a readiness to respond to the dynamic nature of the digital marketing environment and continuously seek innovative solutions.