Marketing Analyst & Data Operations Manager- Remote, US or Los Angeles, CA

This job was posted over 30 days ago, so it has most likely closed. See newer jobs like it.

Written by AI from the job title and company, not by CooperSurgical, so some details may not match this job. The employer's own page has the real description.

Position Overview

The Marketing Analyst & Data Operations Manager at CooperSurgical will be responsible for leveraging data to drive marketing strategies and enhance operational efficiency. This role requires a strategic thinker who can analyze market trends and customer data while developing actionable insights to support marketing initiatives. The successful candidate will oversee the collection, organization, and analysis of marketing data, ensuring that all decision-making is data-informed. This position involves collaboration across various departments, aiming to optimize marketing ROI and the effectiveness of digital campaigns.

Job Responsibilities

• Analyze market trends, consumer behaviors, and competitive landscape to inform marketing strategies.
• Develop and maintain performance dashboards to track marketing metrics and KPIs.
• Support the marketing team in campaign planning, execution, and evaluation, utilizing data-driven insights.
• Design and implement data collection processes to ensure data integrity and accuracy.
• Conduct A/B testing and other analyses to optimize resource allocation and marketing effectiveness.
• Collaborate with data engineering and IT teams to ensure robust data management processes are in place.
• Generate regular reports and presentations for stakeholders, sharing insights and recommendations.
• Stay updated with emerging marketing technologies and best practices in data analysis.

Qualifications

• Bachelor's degree in Marketing, Business, Data Analytics, or a related field; Master's degree preferred.
• Minimum of 5 years of experience in marketing analysis, data operations, or similar roles.
• Strong proficiency in data visualization tools (e.g., Tableau, Power BI) and analytics software (e.g., Google Analytics, Excel).
• Solid understanding of marketing principles, digital marketing channels, and performance metrics.
• Excellent analytical skills with a keen attention to detail.
• Strong interpersonal and communication skills, with the ability to present data-driven insights effectively.
• Experience with SQL or similar programming languages is a plus.

Technologies & Tools

The Marketing Analyst & Data Operations Manager will utilize a variety of technologies and tools to perform their duties effectively. Key tools include data visualization software such as Tableau or Power BI for creating insightful dashboards, analytics platforms like Google Analytics to monitor website performance, and CRM systems to manage customer relationships and track campaign effectiveness. Familiarity with database management solutions, SQL, and Excel for data analysis is also essential for this position.

Ideal Candidates

The ideal candidate for the Marketing Analyst & Data Operations Manager position possesses a combination of analytical prowess and strategic thinking. They should demonstrate a proven track record of leveraging data to drive marketing decisions. Strong communication skills are essential to interpret complex data and present findings to stakeholders clearly. A collaborative spirit, along with the ability to adapt to quickly changing marketing landscapes, will be crucial in this role. Finally, an enthusiasm for continuous learning and a proactive approach to problem-solving will distinguish a successful candidate at CooperSurgical.