Marketing Analytics Manager

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Written by AI from the job title and company, not by Acrisure, so some details may not match this job. The employer's own page has the real description.

Job Overview

The Marketing Analytics Manager at Acrisure is responsible for leveraging data analysis and insights to drive strategic marketing initiatives and optimize marketing performance. This role requires a blend of analytical capabilities, creativity, and leadership skills to enable data-driven decision-making across various marketing channels. The manager will collaborate with cross-functional teams to evaluate marketing campaigns, identify trends, and provide actionable recommendations that enhance customer engagement and support overall business objectives.

Job Responsibilities

• Lead the development and implementation of comprehensive marketing analytics strategies to track and measure marketing performance.
• Analyze marketing data to derive insights and present findings to stakeholders to inform strategy and decision-making.
• Collaborate with marketing teams to design and conduct A/B testing and other experiments to optimize marketing campaigns.
• Utilize advanced analytics techniques, including regression analysis and predictive modeling, to forecast marketing trends and outcomes.
• Prepare and present reports and dashboards that summarize key performance indicators (KPIs) and insights for management and marketing teams.
• Train and mentor junior analysts in data analysis methodologies and tools.
• Monitor industry trends and competitor strategies to refine marketing analytics approaches.
• Ensure data integrity and consistent analytical processes across all marketing functions.

Qualifications

• Bachelor's degree in Marketing, Data Science, Statistics, or a related field; a Master’s degree is preferred.
• Minimum of 5 years of experience in marketing analytics or a similar role.
• Proficient in analytics tools such as Google Analytics, Tableau, or Microsoft Power BI.
• Solid understanding of statistical analysis software (e.g., R, Python) and database querying languages (e.g., SQL).
• Exceptional analytical and problem-solving skills, with a strong attention to detail.
• Excellent communication and interpersonal skills, capable of presenting complex data in an understandable manner.
• Experience in managing projects and working collaboratively in a fast-paced environment.

Technologies & Tools

The Marketing Analytics Manager will utilize a variety of technologies and tools to effectively analyze marketing performance and generate insights. Key tools include Google Analytics for web and campaign tracking, SQL for database management, Excel for data manipulation and reporting, and advanced visualization platforms such as Tableau or Microsoft Power BI for presenting data in a user-friendly format. Familiarity with CRM systems such as Salesforce may also be beneficial.

Ideal Candidates

The ideal candidate for the Marketing Analytics Manager position at Acrisure is someone who possesses a strong analytical mindset combined with a strategic approach to marketing. They should have the ability to think critically and creatively, adapting to the dynamic nature of the marketing landscape. An effective communicator, the ideal candidate will be skilled at translating complex data into actionable insights that resonate with stakeholders. Additionally, a collaborative spirit, a passion for data-driven decision-making, and a proactive attitude towards continuous learning are essential traits for success in this role.