Marketing Analytics Manager

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Written by AI from the job title and company, not by Equitable, so some details may not match this job. The employer's own page has the real description.

Job Overview

The Marketing Analytics Manager at Equitable will play a crucial role in analyzing and interpreting data to support marketing strategies and optimize campaign performance. This position involves leveraging both qualitative and quantitative data to drive actionable insights, enabling the marketing team to enhance customer engagement and improve overall ROI. The successful candidate will collaborate with cross-functional teams to ensure that marketing initiatives are data-driven and aligned with the company's strategic objectives.

Job Responsibilities

• Develop and implement analytics frameworks to measure marketing campaign effectiveness and customer engagement.
• Utilize data visualization tools to present findings and insights to senior management and stakeholders.
• Identify key performance indicators (KPIs) and develop dashboards to monitor marketing initiatives.
• Conduct market analysis to support competitor benchmarking and industry trend identification.
• Collaborate with marketing and product teams to design experiments and A/B tests to optimize customer acquisition strategies.
• Manage the collection, analysis, and reporting of customer data from various marketing channels.
• Ensure compliance with data privacy regulations while handling customer data.

Qualifications

• Bachelor's degree in Marketing, Business Analytics, Statistics, or a related field; Master’s degree preferred.
• A minimum of 5 years of experience in marketing analytics or a similar role.
• Strong proficiency in data analysis tools, including Google Analytics, Excel, and SQL.
• Experience with data visualization tools such as Tableau, Power BI, or similar software.
• Excellent analytical and problem-solving skills with a focus on actionable insights.
• Strong communication skills with the ability to convey complex data concepts to non-technical audiences.
• Proficiency in statistical analysis and modeling techniques.

Technologies & Tools

The Marketing Analytics Manager will utilize a variety of technologies and tools to efficiently analyze and interpret data. This includes advanced analytics platforms like Google Analytics and Adobe Analytics for web traffic analysis, SQL databases for querying and managing data, and Tableau or Power BI for visualizing insights and reporting. Familiarity with marketing automation tools such as HubSpot or Marketo will also enhance collaboration with marketing teams.

Ideal Candidates

Ideal candidates for the Marketing Analytics Manager position at Equitable are individuals who possess a data-driven mindset and a keen analytical perspective. They should demonstrate strong leadership abilities, foster collaboration across teams, and work effectively in a fast-paced environment. The ability to adapt quickly to change, remain detail-oriented, and engage in continuous learning will be critical for success in this role. A natural curiosity and passion for deriving insights from data will distinguish them as top performers in the organization.