Marketing Analytics Manager

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Written by AI from the job title and company, not by Harnham, so some details may not match this job. The employer's own page has the real description.

Overview

The Marketing Analytics Manager at Harnham will play a pivotal role in driving data-informed marketing strategies by leveraging analytical tools and methodologies. This position entails collaborating with cross-functional teams to provide insight and recommendations that enhance marketing performance, optimize campaigns, and improve customer engagement. The successful candidate will be responsible for the design, execution, and presentation of marketing performance metrics while ensuring alignment with overall business objectives.

Job Responsibilities

• Develop and implement comprehensive marketing analytics strategies to assess campaign performance and ROI.
• Analyze large datasets to extract actionable insights regarding customer behavior, trends, and market dynamics.
• Collaborate with the marketing team to design and optimize marketing campaigns using data-driven methodologies.
• Prepare and present detailed reports on marketing effectiveness and recommend improvements based on analysis.
• Utilize predictive modeling techniques to forecast future trends and customer engagement metrics.
• Ensure data accuracy and integrity across all marketing analytics initiatives.
• Stay updated with industry trends and best practices to enhance the analytics capabilities of the team.

Qualifications

• Bachelor’s degree in Marketing, Statistics, Data Analytics, or a related field; Master's degree preferred.
• A minimum of 5 years of experience in marketing analytics or a related field.
• Proficiency in data visualization tools (e.g., Tableau, Power BI) and analytics software (e.g., Google Analytics, Adobe Analytics).
• Strong analytical skills with a passion for data interpretation and insight generation.
• Solid understanding of statistical analysis techniques and marketing research methodologies.
• Excellent verbal and written communication skills to effectively convey complex information to non-technical stakeholders.
• Ability to work collaboratively in a fast-paced, cross-functional environment.

Technologies & Tools

The Marketing Analytics Manager will regularly utilize a variety of technologies and tools to facilitate data analysis and reporting. Key software includes advanced Excel, SQL databases, marketing automation platforms (such as HubSpot or Marketo), and customer relationship management (CRM) tools. Familiarity with statistical software such as R or Python will also be beneficial for conducting in-depth analyses and predictive modeling.

Ideal Candidates

The ideal candidate for the Marketing Analytics Manager position will possess a strong analytical mindset, coupled with superior problem-solving abilities. They should exhibit a proactive approach to identifying trends and insights that can drive marketing success. A penchant for detail-oriented work, along with the capacity to work collaboratively within diverse teams, will be essential. Furthermore, strong interpersonal skills and the ability to present data-driven recommendations clearly and convincingly to stakeholders at all levels will make a candidate particularly competitive for this role.