Marketing Analytics Manager

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Written by AI from the job title and company, not by Harnham, so some details may not match this job. The employer's own page has the real description.

Overview

The Marketing Analytics Manager at Harnham will play a pivotal role in driving data-informed decision-making across the marketing department. This individual will be responsible for leveraging advanced analytical techniques and tools to interpret marketing performance, enhance customer acquisition strategies, and develop actionable insights. The role demands a thorough understanding of both marketing principles and data analysis to drive business growth and optimize marketing campaigns effectively.

Job Responsibilities

• Lead the development and execution of a comprehensive marketing analytics strategy.
• Analyze and interpret data from various sources to assess marketing campaign performance and return on investment (ROI).
• Design, implement, and manage performance tracking dashboards for marketing initiatives.
• Collaborate with cross-functional teams, including product, sales, and finance, to inform marketing strategies.
• Present findings and strategic recommendations to senior leadership.
• Conduct market research to identify trends and opportunities in the competitive landscape.
• Oversee the segmentation and targeting of customer data to improve campaign effectiveness.
• Train and mentor junior team members in analytics best practices.

Qualifications

• Bachelor's degree in Marketing, Business Administration, Statistics, or a related field; Master’s degree preferred.
• A minimum of 5 years of experience in marketing analytics or a similar role.
• Proficient in data analysis tools such as Google Analytics, Tableau, or similar software.
• Strong knowledge of SQL and experience with data manipulation.
• Excellent proficiency in Microsoft Excel; familiarity with statistical software is a plus.
• Demonstrated ability to interpret complex data sets and provide clear, actionable insights.
• Exceptional written and verbal communication skills.
• Strong project management abilities with the capacity to manage multiple priorities simultaneously.

Technologies & Tools

The Marketing Analytics Manager will utilize a variety of technologies and tools to perform their duties effectively. Key tools include data visualization software such as Tableau or Power BI, customer relationship management (CRM) systems like Salesforce, and web analytics platforms including Google Analytics. Additionally, proficiency in data manipulation languages such as SQL and programming languages like Python or R may be beneficial for advanced analytics tasks.

Ideal Candidates

The ideal candidate for the Marketing Analytics Manager position possesses strong analytical and critical thinking skills coupled with a passion for data-driven decision making. They should demonstrate a proactive approach to problem-solving and possess the ability to work collaboratively across departments. Excellent communication skills are essential, as this role requires summarizing complex data in a way that is accessible to non-technical stakeholders. A successful candidate will also exhibit curiosity and a continuous desire to learn and adapt in a fast-paced, evolving environment.