Marketing Analytics Manager

This job was posted over 30 days ago, so it has most likely closed. See newer jobs like it.

Written by AI from the job title and company, not by Jobot Consulting, so some details may not match this job. The employer's own page has the real description.

Job Overview

The Marketing Analytics Manager at Jobot Consulting will play a pivotal role in driving data-driven decision-making within our marketing team. The incumbent will be responsible for analyzing market data, developing actionable insights, and ensuring effective campaign measurement. This role encompasses collaboration with cross-functional teams to strategize marketing initiatives, optimize performance, and enhance customer engagement while utilizing advanced analytical techniques and tools.

Job Responsibilities

• Develop and implement comprehensive marketing analytics strategies to measure and optimize campaign performance.
• Analyze marketing data to identify trends, insights, and opportunities for further audience engagement.
• Create detailed reports and presentations that convey analytical findings and recommend actionable improvements to marketing strategy.
• Collaborate with marketing and sales teams to align analytics with business objectives and marketing goals.
• Conduct A/B testing and multivariate testing to evaluate marketing campaign effectiveness.
• Utilize marketing tools and analytics software to track campaign metrics and KPIs.
• Provide guidance and training to marketing team members on analytical best practices and tools.
• Stay updated on industry trends and innovations in marketing analytics to continually improve practices.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, Data Science, or a related field; a Master’s degree is preferred.
• A minimum of 5 years of experience in marketing analytics or a related analytical role.
• Strong analytical skills with proficiency in data visualization and reporting tools such as Google Analytics, Tableau, or similar.
• Experience with statistical analysis and programming languages such as SQL or Python is highly desirable.
• Excellent communication skills, capable of presenting complex data insights to non-technical stakeholders.
• Proven ability to work collaboratively in a team environment while managing multiple projects concurrently.
• Detail-oriented with a strong problem-solving aptitude and critical thinking skills.

Technologies & Tools

The Marketing Analytics Manager will leverage various technologies and tools in this role, including but not limited to Google Analytics, Tableau, Microsoft Excel, SQL, and marketing automation platforms. Familiarity with CRM software such as Salesforce or HubSpot will also be beneficial for integrating analytics with customer data and improving campaign targeting.

Ideal Candidates

Ideal candidates for the Marketing Analytics Manager position will possess a blend of analytical acumen and creative thinking. They should demonstrate a passion for data and its role in shaping marketing strategies, coupled with a proactive and results-driven mindset. Strong interpersonal skills are essential for fostering collaboration across teams and effectively communicating insights. The ability to stay agile in a dynamic market environment and adapt strategies based on emerging data trends is critical for success in this role.