Marketing Analytics Manager

This job was posted over 30 days ago, so it has most likely closed. See newer jobs like it.

Written by AI from the job title and company, not by Katun Corporation, so some details may not match this job. The employer's own page has the real description.

Job Overview

The Marketing Analytics Manager at Katun Corporation will be a key player in driving data-led marketing strategies and decision-making processes. In this position, the manager will oversee the collection, analysis, and interpretation of marketing performance data to optimize marketing campaigns and enhance customer engagement. The successful candidate will collaborate closely with cross-functional teams to ensure marketing initiatives align with overall business objectives, providing actionable insights to improve effectiveness and ROI.

Job Responsibilities

• Lead the development, implementation, and maintenance of marketing analytics frameworks and models to assess campaign performance.
• Utilize advanced analytics techniques to identify trends, patterns, and insights that drive marketing strategies.
• Collaborate with marketing, sales, and product teams to create comprehensive reporting dashboards and KPI metrics.
• Monitor and analyze competitive landscape, customer behavior, and market trends to inform marketing tactics.
• Conduct regular performance reviews of marketing campaigns to understand effectiveness and recommend improvements.
• Train and mentor teams on best practices in data analytics and interpretation.
• Present findings and insights to senior management and stakeholders, ensuring alignment on data-driven recommendations.

Qualifications

• Bachelor's degree in Marketing, Business, Statistics, or a related field; a Master's degree is preferred.
• 5+ years of experience in marketing analytics or a related field.
• Proficiency in analytics tools such as Google Analytics, Adobe Analytics, or similar platforms.
• Strong knowledge of statistical analysis software (e.g., R, Python, SAS).
• Exceptional skills in data visualization tools (e.g., Tableau, Power BI).
• Excellent analytical and problem-solving abilities with a keen attention to detail.
• Strong communication skills, both written and verbal, to convey complex insights clearly and concisely.

Technologies & Tools

The Marketing Analytics Manager will utilize a variety of technologies and tools to execute their responsibilities effectively. Key tools include marketing automation software such as HubSpot or Marketo, customer relationship management (CRM) systems like Salesforce, and advanced Excel functionalities for data manipulation. Additionally, familiarity with database management systems and programming languages for data analytics, including SQL and Python, is crucial for this role.

Ideal Candidates

The ideal candidate for the Marketing Analytics Manager position at Katun Corporation is someone who possesses a strategic mindset and a passion for data-driven decision making. They should demonstrate strong leadership and interpersonal skills to foster collaboration across departments. A results-oriented individual who thrives in a fast-paced environment and is capable of juggling multiple projects while maintaining a high standard of work will be successful in this role. Furthermore, a proactive approach to problem-solving and the ability to adapt to changing business needs are essential traits for the successful candidate.