Marketing Analytics Manager

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Written by AI from the job title and company, not by PENN Entertainment, Inc, so some details may not match this job. The employer's own page has the real description.

Job Overview

The Marketing Analytics Manager at PENN Entertainment, Inc. plays a pivotal role in leveraging data to drive marketing strategies and optimize performance across various channels. This position requires a strategic thinker who can analyze complex datasets, develop actionable insights, and communicate findings to stakeholders to enhance decision-making processes. The successful candidate will lead a team responsible for data collection, analysis, and reporting, ensuring that marketing initiatives align with organizational objectives and contribute to overall profitability and growth.

Job Responsibilities

• Conduct in-depth analysis of marketing campaigns to assess performance and effectiveness.
• Develop and implement a comprehensive analytics framework to support marketing strategies.
• Collaborate with cross-functional teams to understand business needs and translate them into data requirements.
• Prepare and present detailed reports and dashboards, highlighting key metrics and insights for stakeholders.
• Lead the development of predictive models to forecast marketing performance and customer behavior.
• Monitor industry trends and competitive analyses to inform marketing strategies and initiatives.
• Oversee data integrity and accuracy within all analytics processes, ensuring compliance with relevant regulations.
• Manage a team of analysts, providing mentorship and guidance in best practices and data interpretation.

Qualifications

• Bachelor’s degree in Marketing, Data Science, Analytics, or a related field; a Master’s degree is preferred.
• 5+ years of experience in marketing analytics, data analysis, or related fields.
• Proficient in data visualization tools, such as Tableau or Power BI.
• Strong knowledge of analytical software, including SQL, R, or Python.
• Demonstrated experience in developing statistical models and performing advanced data analysis.
• Excellent communication and presentation skills, with the ability to convey complex information clearly.
• Strong project management skills with the ability to manage multiple projects simultaneously.

Technologies & Tools

The Marketing Analytics Manager will utilize a variety of technologies and tools to perform their duties. Key software includes customer relationship management (CRM) systems, analytics platforms like Google Analytics, and database management systems. Data visualization tools such as Tableau and Power BI will be crucial for presenting insights, while programming languages like SQL and Python will be used for more complex data analysis and modeling tasks.

Ideal Candidates

The ideal candidates for the Marketing Analytics Manager position will possess a strong analytical mindset combined with a passion for data-driven marketing. They should be detail-oriented, with an innate ability to connect insights to broader strategic objectives. Leadership capabilities and effective interpersonal skills are essential, as this role requires collaboration across various departments. A proactive approach to problem-solving, along with the ability to adapt in a fast-paced environment, will further enhance the success of the successful candidate in this role.