Marketing Assistant, Countryman Press

This job was posted over 30 days ago, so it has most likely closed. See newer jobs like it.

Written by AI from the job title and company, not by W. W. Norton & Company, Inc., so some details may not match this job. The employer's own page has the real description.

Job Overview

The Marketing Assistant at Countryman Press, a division of W. W. Norton & Company, Inc., plays a pivotal role in supporting the marketing team in the development and execution of strategic marketing initiatives. The candidate will assist in both digital and print marketing campaigns, coordinate promotional events, and engage in market research to better position our publications in a competitive landscape. This position entails administrative support as well as creative contributions, ensuring the effective promotion of our book titles and enhancing the overall brand presence in the marketplace.

Job Responsibilities

• Coordinate marketing campaigns, including social media, email, and print advertising efforts.
• Assist in the creation and distribution of marketing materials for various promotional activities.
• Conduct market research to identify trends, target audiences, and competitive positioning.
• Support the planning and execution of promotional events such as book signings and author readings.
• Maintain and update marketing databases and collateral to ensure information is accurate and current.
• Compile performance reports and provide insights on campaign effectiveness.
• Collaborate with other departments, including sales and editorial, to align marketing efforts with organizational goals.

Qualifications

• Bachelor's degree in Marketing, Business Administration, Communications, or related field.
• 1-2 years of experience in a marketing role, preferably within the publishing industry.
• Strong written and verbal communication skills with attention to detail.
• Familiarity with social media platforms and marketing analytics tools.
• Proficient in Microsoft Office Suite and marketing software such as Mailchimp or similar platforms.
• Ability to manage multiple projects and meet deadlines in a fast-paced environment.
• Strong organizational skills and a proactive approach to problem-solving.

Technologies & Tools

The Marketing Assistant will utilize a variety of technologies and tools to enhance marketing efforts and track performance metrics. Key software includes customer relationship management (CRM) systems, email marketing platforms like Mailchimp, social media scheduling tools, and analytics software for measuring campaign effectiveness. Familiarity with graphic design tools such as Canva or Adobe Creative Suite is also advantageous for creating promotional materials.

Ideal Candidates

An ideal candidate for the Marketing Assistant position should possess a blend of creativity and analytical skills, with a genuine passion for publishing and marketing. They should be detail-oriented, able to think critically about market trends, and demonstrate a strong commitment to teamwork. Excellent communication skills are essential, as is the ability to adapt to changing tasks and priorities. Overall, the right candidate will be enthusiastic, motivated, and eager to contribute to the success of Countryman Press.