Marketing Assistant, Paid Media (Contract)

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Written by AI from the job title and company, not by SmartBug Media, so some details may not match this job. The employer's own page has the real description.

Overview

SmartBug Media is seeking a detail-oriented and motivated Marketing Assistant specializing in Paid Media for a contract position. The ideal candidate will support our marketing efforts by assisting in the development, implementation, and management of paid media campaigns. This role requires a keen understanding of digital advertising platforms and a collaborative spirit, as the successful candidate will work closely with the marketing team to optimize campaigns while analyzing performance metrics to drive strategic decisions.

Job Responsibilities

• Assist in the creation and execution of paid media campaigns across various platforms, including Google Ads, Facebook, and LinkedIn.
• Monitor and analyze campaign performance metrics to recommend optimization strategies.
• Collaborate with the marketing team to develop engaging ad copy and compelling visuals to enhance user engagement.
• Conduct market research to stay abreast of industry trends and competitor strategies.
• Support budget tracking and reporting to ensure effective allocation of marketing resources.
• Assist in the preparation of monthly performance reports, providing actionable insights based on data analysis.

Qualifications

• Bachelor’s degree in Marketing, Communications, or a related field.
• Experience in digital marketing or paid media, preferably with a focus on campaign management.
• Proficiency in analytics tools, such as Google Analytics and social media insights.
• Strong written and verbal communication skills.
• Proficiency in Microsoft Office Suite, particularly Excel and PowerPoint, for reporting and presentations.
• Ability to work collaboratively in a fast-paced environment and manage multiple projects simultaneously.

Technologies & Tools

The Marketing Assistant will utilize a variety of technologies and tools to enhance campaign performance. These include, but are not limited to, Google Ads, Facebook Ads Manager, Google Analytics, and various content management systems (CMS). Additionally, proficiency in data visualization tools such as Tableau may be beneficial for reporting and analysis.

Ideal Candidates

The ideal candidate for this position is an enthusiastic and analytical thinker who is eager to learn and contribute to the success of our paid media initiatives. They possess a passion for digital marketing and demonstrate strong attention to detail and organization. Adaptability and a proactive mindset are essential, as they will thrive in a dynamic environment where creativity and data-driven decision-making go hand in hand.