Marketing Campaign Manager - Media & Entertainment

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Written by AI from the job title and company, not by Veritone, so some details may not match this job. The employer's own page has the real description.

Job Overview

The Marketing Campaign Manager - Media & Entertainment at Veritone will be responsible for the strategic planning, execution, and management of innovative marketing campaigns tailored to the media and entertainment sector. This position entails collaborating with cross-functional teams to enhance brand visibility, drive demand generation, and foster engagement through various marketing channels. The successful candidate will play a critical role in analyzing campaign performance and optimizing strategies to achieve measurable results that align with the company’s objectives.

Job Responsibilities

• Develop and manage integrated marketing campaigns that support product launches, promotions, and brand awareness initiatives within the media and entertainment industry.
• Collaborate with creative teams to design impactful marketing materials, including digital ads, social media content, email campaigns, and sales collateral.
• Conduct market research and analyze industry trends to identify opportunities for campaign enhancements and innovations.
• Utilize data analytics to track performance metrics and generate reports to assess the success of campaigns and inform future strategies.
• Work with external partners and vendors to optimize marketing initiatives and ensure timely delivery of campaign elements.
• Manage the campaign budget, ensuring optimal allocation of resources to maximize ROI for various marketing activities.
• Support the sales team with tools and materials that help facilitate customer engagement and conversion.
• Stay abreast of the latest trends and technologies in marketing and entertainment to incorporate relevant strategies into campaigns.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, or a related field.
• Minimum of 5 years of experience in marketing campaign management, particularly within the media and entertainment sectors.
• Proficient in digital marketing tools and analytics, such as Google Analytics, CRM systems, and email marketing platforms.
• Exceptional project management skills with the ability to oversee multiple campaigns simultaneously.
• Strong analytical skills, enabling data-driven decision making and campaign optimization.
• Excellent communication and presentation skills, with a talent for engaging stakeholders at all levels.
• Creative mindset with the ability to think strategically and critically.

Technologies & Tools

The Marketing Campaign Manager will leverage a suite of technologies and tools to manage campaigns effectively. This includes customer relationship management (CRM) software like Salesforce, marketing automation platforms such as HubSpot or Marketo, social media management tools like Hootsuite, and data analytics solutions for performance tracking. Familiarity with design tools such as Adobe Creative Suite is also advantageous for overseeing content creation.

Ideal Candidates

Ideal candidates for the Marketing Campaign Manager - Media & Entertainment position at Veritone are highly motivated individuals with a passion for marketing and a deep understanding of the media landscape. They exhibit strong leadership qualities, with the ability to inspire and direct teams toward common goals. A collaborative spirit paired with the capability to work independently in a fast-paced environment is essential. Candidates are also expected to be adaptable and innovative thinkers, adept at cultivating relationships and driving results amidst evolving trends in the media and entertainment space.