Marketing Campaign Program Manager - Remote | WFH

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Job Overview

The Marketing Campaign Program Manager at Get It Recruit - Hospitality will play a pivotal role in designing, implementing, and managing comprehensive marketing campaigns tailored for the hospitality industry. This individual will collaborate with cross-functional teams to ensure alignment of marketing strategies with business objectives, focusing on driving engagement, brand awareness, and revenue growth. The role requires a strategic thinker with a strong analytical mindset who can lead projects from conception through execution, making data-driven decisions to refine and optimize marketing efforts.

Job Responsibilities

• Lead the planning, development, and execution of integrated marketing campaigns across multiple channels.
• Analyze market trends and consumer behavior to identify opportunities for targeted campaigns.
• Collaborate with sales, product, and creative teams to craft campaign messaging and creative assets.
• Monitor campaign performance metrics and provide regular reports to stakeholders.
• Manage budgets and allocate resources effectively to ensure maximum return on investment.
• Develop and maintain strong relationships with external partners and vendors to enhance campaign reach.
• Continuously optimize campaigns based on performance data and feedback.
• Stay updated on industry trends and innovative marketing practices to keep the company at the forefront of hospitality marketing.

Qualifications

• Bachelor's degree in Marketing, Business Administration, or a related field.
• Minimum of 5 years of experience in marketing campaign management, preferably in the hospitality sector.
• Proficiency in marketing automation tools and CRM software.
• Strong analytical skills with the ability to interpret data and make informed decisions.
• Excellent communication skills, both written and verbal, with the ability to present ideas clearly.
• Proven track record of managing multiple projects simultaneously while meeting deadlines.
• Ability to work effectively in a remote team environment and collaborate across departments.

Technologies & Tools

The Marketing Campaign Program Manager will utilize a variety of technologies and tools to facilitate effective campaign management. This includes, but is not limited to, marketing automation platforms (e.g., HubSpot, Marketo), Customer Relationship Management (CRM) systems (such as Salesforce), analytics tools (like Google Analytics), and project management software (e.g., Asana, Trello). Familiarity with social media management tools and email marketing software is also beneficial for the execution and analysis of campaigns.

Ideal Candidates

The ideal candidate for the Marketing Campaign Program Manager position will possess a mix of creativity and analytical prowess. They should be strategic thinkers who are adept at problem-solving and possess a keen understanding of the hospitality industry landscape. Strong interpersonal skills are essential, enabling them to foster collaboration across teams and communicate effectively with stakeholders. Self-motivated and results-oriented, the successful candidate will take initiative, embrace innovation, and adapt to the dynamic marketing environment.