Marketing Communications Manager/Senior Manager (US Remote)

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Job Overview

As the Marketing Communications Manager/Senior Manager at LeanTaaS, you will play a pivotal role in shaping and executing the marketing communication strategies that drive brand awareness and engagement. This position is integral to developing and delivering high-quality marketing materials that convey our value proposition and enhance customer understanding of our innovative solutions. You will lead cross-functional teams in producing content across various platforms, ensuring that our messaging resonates with our target audience and aligns with our strategic goals.

Job Responsibilities

• Develop and execute comprehensive marketing communication strategies to increase brand visibility and engagement.
• Lead the content creation process, including managing the production of marketing collateral, digital content, and social media posts.
• Collaborate with product, sales, and customer success teams to ensure alignment in messaging and outreach efforts.
• Analyze campaign performance and customer feedback to refine messaging strategies and improve overall effectiveness.
• Manage external vendors and agency relationships to ensure high-quality deliverables on time and within budget.
• Oversee the development of marketing communication guidelines to maintain brand consistency across all channels.
• Work closely with the digital marketing team to leverage analytics tools for continuous improvement of communication strategies.

Qualifications

• Bachelor's degree in Marketing, Communications, Business Administration, or a related field; Master’s degree preferred.
• 7+ years of experience in marketing communications or a related field, with a demonstrated history of leadership and innovation.
• Strong understanding of digital marketing principles, including SEO, SEM, and social media marketing.
• Exceptional writing, editing, and verbal communication skills, with keen attention to detail.
• Experience with project management tools and techniques to effectively manage timelines and resources.
• Proficiency in marketing automation software, CRM systems, and content management systems.
• Ability to work independently in a remote setting, demonstrating strong organizational and multitasking skills.

Technologies & Tools

The Marketing Communications Manager/Senior Manager will utilize various technologies and tools, including marketing automation platforms such as HubSpot or Marketo, customer relationship management (CRM) systems like Salesforce, content management systems (CMS), analytics tools for measuring campaign effectiveness, and social media management software to coordinate and optimize digital presence.

Ideal Candidates

The ideal candidate will possess a strategic mindset and be results-driven, with a passion for storytelling and a keen understanding of how to engage audiences effectively. A collaborative leader who thrives in a remote team environment, they will be adaptable and open to feedback, continuously seeking to improve both their work and team's performance. Strong project management skills, a proactive attitude, and a commitment to upholding LeanTaaS's values and mission will further distinguish successful candidates in this role.