Marketing Copywriter: B2B Payments

This job was posted over 30 days ago, so it has most likely closed. See newer jobs like it.

Written by AI from the job title and company, not by CITCON, so some details may not match this job. The employer's own page has the real description.

Overview

As a Marketing Copywriter for B2B Payments at CITCON, you will be responsible for crafting compelling and persuasive content that highlights our payment solutions. Your role will encompass creating a diverse range of materials, including website copy, whitepapers, case studies, email campaigns, and social media content aimed at engaging potential business clients. You will work closely with the marketing, sales, and product teams to ensure that all messaging aligns with our brand's voice and effectively communicates the value of our services in a competitive marketplace.

Job Responsibilities

• Develop clear, concise, and engaging copy for various marketing materials, including brochures, email campaigns, and landing pages.
• Collaborate with product managers and sales teams to understand product features and benefits, translating technical jargon into compelling messaging.
• Conduct market research to identify trends, audience needs, and competitive messaging.
• Edit and proofread content for clarity, grammar, and adherence to brand guidelines.
• Monitor and analyze the performance of content campaigns, utilizing data-driven insights to refine messaging strategies.
• Participate in brainstorming sessions to generate creative ideas for marketing campaigns and content development.
• Manage multiple projects and deadlines in a fast-paced environment while maintaining high-quality standards.

Qualifications

• Bachelor’s degree in Marketing, Communications, English, or a related field.
• A minimum of 3 years of experience in marketing copywriting, preferably in a B2B context.
• Strong portfolio showcasing a range of writing styles and formats.
• Excellent written and verbal communication skills, with a keen eye for detail.
• Proficiency in SEO best practices and content marketing strategies.
• Familiarity with B2B payments or financial services industry is a plus.

Technologies & Tools

The Marketing Copywriter for B2B Payments will use a variety of technologies and tools to enhance their content creation efforts. Familiarity with content management systems (CMS) such as WordPress, email marketing platforms like Mailchimp, and analytics tools such as Google Analytics will be essential. Proficiency in design software like Adobe Creative Suite may also be beneficial to collaborate effectively with design teams.

Ideal Candidates

Ideal candidates for this position will exhibit a combination of creativity and analytical skills, enabling them to produce persuasive content backed by data. They should possess a strong understanding of B2B marketing and be able to tailor their writing to different target audiences. Excellent time management skills and the ability to adapt to changing priorities are also key characteristics, as is a collaborative spirit to work effectively across departments. Strong interpersonal skills will be essential for gathering information and insights that enhance content quality.