Marketing Data Manager -100 % REMOTE !!!-PD

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Written by AI from the job title and company, not by Dice, so some details may not match this job. The employer's own page has the real description.

Job Overview

The Marketing Data Manager at Dice is responsible for leveraging data analytics to enhance marketing strategies and improve overall campaign performance. This role involves managing data collection processes, analyzing trends, and translating insights into actionable marketing initiatives. The successful candidate will collaborate with cross-functional teams to drive data-driven decision-making and optimize customer engagement across various channels. This position is 100% remote, providing flexibility and the opportunity to work in a dynamic environment.

Job Responsibilities

• Manage the entire data pipeline from collection to integration and analysis to ensure data accuracy and accessibility.
• Analyze marketing performance metrics to identify trends and provide actionable insights for campaign optimization.
• Collaborate with marketing, sales, and IT teams to develop data-driven strategies and initiatives.
• Create and maintain dashboards and reports to communicate findings and recommendations to stakeholders.
• Monitor and enhance data quality and integrity across marketing systems.
• Develop and implement data governance policies and best practices for data usage in marketing activities.
• Stay updated with industry trends and best practices in data analytics and marketing technologies.

Qualifications

• Bachelor's degree in Marketing, Data Science, Statistics, or a related field; Master’s degree preferred.
• 5+ years of experience in data management or analytics, preferably within a marketing context.
• Proficiency in data visualization tools (e.g., Tableau, Power BI) and data manipulation software (e.g., SQL, Python, R).
• Strong analytical skills with a keen attention to detail.
• Excellent communication skills, both verbal and written, to present findings clearly.
• Ability to work independently and manage multiple projects in a remote environment.

Technologies & Tools

The Marketing Data Manager position requires proficiency in a variety of technologies and tools. Candidates should be familiar with customer relationship management (CRM) platforms, data visualization tools such as Tableau or Power BI, and data analysis software including SQL, Python, or R. Additionally, familiarity with marketing automation platforms and Google Analytics will enhance the effectiveness of data analysis and reporting.

Ideal Candidates

Ideal candidates for the Marketing Data Manager role possess a strong analytical mindset paired with strategic thinking capabilities. They should exhibit a passion for data-driven decision-making and be effective collaborators who thrive in a remote work setting. Demonstrated ability to translate complex data into engaging presentations and actionable insights will set them apart. Additionally, a proactive approach to problem-solving and continuous learning in the evolving field of marketing analytics is essential for success in this role.