Marketing Data Manager (MDM & Salesforce) | 100% Remote role

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Written by AI from the job title and company, not by Aavalar Consulting, Inc, so some details may not match this job. The employer's own page has the real description.

Job Overview

The Marketing Data Manager (MDM & Salesforce) at Aavalar Consulting, Inc. will play a pivotal role in optimizing marketing strategies through data-driven insights. This fully remote position requires a strategic thinker with a strong foundation in data management, analytics, and Salesforce CRM functionality. The successful candidate will be responsible for managing and analyzing marketing databases, crafting reports that inform and enhance our marketing initiatives, and ensuring data integrity across campaigns. The MDM will collaborate with cross-functional teams to align data strategies with business goals, ultimately driving performance and maximizing ROI.

Job Responsibilities

• Oversee the management of marketing data, ensuring data accuracy and integrity within Salesforce.
• Analyze and interpret marketing data to generate actionable insights that guide decision-making.
• Create comprehensive reports and dashboards to measure campaign performance and return on investment.
• Collaborate with marketing and sales teams to identify data requirements and support integrated marketing initiatives.
• Implement and optimize data collection processes and systems to enhance analytics capability.
• Provide training and support to staff on data management best practices and Salesforce usage.
• Monitor trends and changes in the marketing landscape to adapt data strategies accordingly.
• Ensure compliance with data protection regulations and company policies regarding data management.

Qualifications

• Bachelor’s degree in Marketing, Data Science, Business Administration, or a related field.
• Minimum of 3 years of experience in data management, with a focus on marketing analytics.
• Strong proficiency in Salesforce CRM and data management tools.
• Experience with data analysis software (e.g., Tableau, Power BI, Excel).
• Excellent analytical skills with the ability to interpret complex data sets.
• Strong attention to detail and a commitment to data integrity.
• Ability to work collaboratively in a remote environment and communicate effectively across departments.

Technologies & Tools

The ideal candidate will have hands-on experience with various technologies and tools that facilitate effective data management and analysis. Proficiency in Salesforce is essential, along with familiarity with data analytics platforms such as Tableau or Power BI. Strong skills in Microsoft Excel for data manipulation and reporting will be required. Understanding of CRM data integration and marketing automation tools will also be beneficial to enhance marketing strategies effectively.

Ideal Candidates

The ideal candidate for the Marketing Data Manager role will possess a combination of analytical prowess, attention to detail, and strategic mindset. Candidates should be self-motivated, demonstrate exceptional problem-solving abilities, and exhibit a passion for leveraging data to drive marketing success. Strong communication skills are essential, as the role involves collaboration with various stakeholders. A proactive approach to learning and adopting new technologies will also be a key characteristic, ensuring the continuous improvement of data processes within the organization.