Marketing Lead

Marketing Lead, PawHaus Resort

Goodrich, TX (Lake Livingston) | Full-time | On site Fridays and Saturdays, remote the rest of the week

$50,000 to $65,000 a year depending on experience, plus performance bonus

About PawHaus

PawHaus is a dog-first luxury resort on Lake Livingston, opening January 2027. Mirror-glass cabins, a dog park, an indoor play area, grooming, and guests who travel with their dogs on purpose. We're building a brand people talk about, not just a place to stay.

Our sister brand, Cameron Ranch Glamping, books most of its stays direct through a social following of 250K+. We know what organic growth can do. Now we need someone to take PawHaus there and further.

The job

You own PawHaus marketing. Strategy, ideas, and execution. Every Friday and Saturday you're on property when it's full of guests and dogs, capturing the moments. The rest of the week you edit, plan, post, and turn attention into bookings.

What you'll do

- Build and run our social strategy on Instagram and TikTok, with a steady flow of short-form video

- Come up with ideas that have a real shot at going viral: recurring series, dog characters, guest moments, stunts worth sharing

- Shoot content on site every weekend, edit it fast, and direct our video team for bigger shoots

- Run influencer and creator stays, brand partnerships, and local collaborations

- Support press and media outreach alongside our founder

- Own email and SMS campaigns to past guests, members, and our waitlist

- Work with our paid ads specialist so ads use our best content

- Track what works and report on reach, engagement, and direct bookings

Who you are

- 3+ years in social, content, or brand marketing, ideally hospitality, travel, lifestyle, or pet brands

- You can point to content or campaigns you made that grew an audience or drove sales

- You shoot and edit short-form video yourself, fast

- You have more ideas than time, and you test them instead of talking about them

- You're great with dogs of every size and energy level

- You're self-directed and can work remote without someone checking in

- Reliable transportation to Goodrich every Friday and Saturday. We're in the country.

Pay and perks

- $50,000 to $65,000 a year depending on experience

- Performance bonus tied to audience growth and direct bookings

- Health insurance reimbursement after 90 days

- Pay review at 6 months

- Room to grow as we open more properties

To apply

Send us links to 3 pieces of content or campaigns you've run, with the results. Then answer this in a 2-minute video or one page: how would you make PawHaus the most talked-about dog resort in the country in its first 90 days? Email [email protected].

• One heads up: staff can't bring their own dogs to work. Ours will keep you busy.