Marketing Manager, Channel & Digital

About this kind of role

What a Marketing Manager, Channel & Digital usually does. The employer's own details are in the listing.

Typically does: Develops and executes marketing strategies to promote products or services through specific distribution channels, such as retail partners, online marketplaces, or affiliate networks. Manages digital marketing campaigns across various platforms, including websites, social media, email, and search engines. Analyzes campaign performance, identifies areas for improvement, and optimizes marketing efforts to maximize reach and engagement. Collaborates with sales, product, and creative teams to ensure consistent brand messaging and alignment with overall business goals.

Tools and skills: Proficiency in marketing automation software, customer relationship management (CRM) systems, web analytics platforms, and social media management tools is generally required, alongside strong analytical, communication, and project management skills.

Good fit for: Individuals with a strong understanding of both traditional and digital marketing principles, and who thrive in a fast-paced environment requiring collaboration and data-driven decision-making, often excel in this role.