Marketing Manager, Content Strategy

This job was posted over 30 days ago, so it has most likely closed. See newer jobs like it.

Written by AI from the job title and company, not by Empeople Credit Union, so some details may not match this job. The employer's own page has the real description.

Job Overview

The Marketing Manager, Content Strategy at Empeople Credit Union will lead the development and execution of comprehensive content strategies that effectively communicate our brand's values and engage our target audience. This role requires a dynamic professional with a proven track record in content marketing and strategy, responsible for collaborating with cross-functional teams to ensure all marketing efforts align with our organizational goals. The successful candidate will drive innovative content creation, improve the customer journey through compelling narratives, and utilize data-driven insights to enhance engagement and conversion rates.

Job Responsibilities

• Develop and implement a cohesive content strategy that supports the overall marketing objectives of Empeople Credit Union.
• Oversee the creation and production of high-quality content across multiple platforms, including digital, print, and social media.
• Collaborate with internal teams such as design, product, and compliance to ensure content is accurate, engaging, and complies with industry regulations.
• Analyze and report on content performance metrics to inform ongoing strategy adjustments and maintain best practices.
• Foster relationships with external content creators, co-marketing partners, and influencers to expand reach and brand visibility.
• Guide the development of a content calendar that aligns with marketing campaigns and key organizational initiatives.
• Stay informed on industry trends, audience preferences, and emerging technologies to continuously enhance content effectiveness.

Qualifications

• Bachelor's degree in Marketing, Communications, Business Administration, or a related field.
• Minimum of 5 years of experience in content marketing, preferably in the financial services sector.
• Proven ability to develop and execute successful content strategies across various platforms.
• Strong understanding of SEO best practices and analytics tools such as Google Analytics.
• Exceptional writing and editing skills, with a keen eye for detail and grammar.
• Experience in managing campaigns and projects from inception to completion.
• Strong communication and interpersonal skills, with the ability to collaborate across departments.

Technologies & Tools

The Marketing Manager, Content Strategy will utilize a variety of technologies and tools to facilitate content creation and performance tracking. This includes but is not limited to content management systems (CMS) like WordPress, social media management platforms, graphic design tools such as Adobe Creative Suite, and analytical software including Google Analytics and marketing automation tools. Familiarity with email marketing systems and SEO optimization tools is also essential for maximizing content reach and engagement.

Ideal Candidates

The ideal candidate for the Marketing Manager, Content Strategy role will exhibit a strong blend of creativity and analytical thinking. They will possess a genuine passion for storytelling and a commitment to aligning content with customer needs. A successful individual in this role will demonstrate adaptability, a proactive approach to problem-solving, and the ability to thrive in a collaborative, fast-paced environment. Strong leadership skills and the capacity to mentor junior team members will also be vital for guiding the broader marketing team toward achieving strategic goals.