Marketing Manager - Foodservice

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Written by AI from the job title and company, not by FFP, so some details may not match this job. The employer's own page has the real description.

Job Overview

The Marketing Manager - Foodservice at FFP will be responsible for developing and executing innovative marketing strategies aimed at promoting our foodservice products and enhancing brand awareness within the industry. This role encompasses market analysis, campaign development, and collaboration with cross-functional teams to drive sales growth and build strong customer relationships. The ideal candidate will leverage their expertise to optimize product placement and market penetration while ensuring alignment with FFP's strategic objectives.

Job Responsibilities

• Conduct in-depth market research to identify trends and customer preferences in the foodservice sector.
• Develop and implement comprehensive marketing plans to support product launches and promotions.
• Collaborate with sales, product development, and other teams to create cohesive marketing strategies.
• Monitor and analyze campaign performance, adjusting tactics as necessary to meet key performance indicators (KPIs).
• Manage marketing budgets, ensuring effective allocation of resources for maximum impact.
• Create engaging content for various platforms, including digital, print, and social media.
• Build and maintain relationships with key stakeholders, including distributors, customers, and industry influencers.
• Organize and attend industry events and trade shows to enhance brand visibility and networking opportunities.

Qualifications

• Bachelor's degree in Marketing, Business Administration, or a related field.
• Minimum of 5 years of experience in marketing management, particularly within the foodservice or related industry.
• Demonstrated success in developing and executing marketing strategies that drive revenue growth.
• Strong analytical skills, with the ability to interpret data and make informed decisions.
• Excellent communication and presentation skills, both verbal and written.
• Proficient in Microsoft Office Suite and marketing software tools, including CRM systems and analytics platforms.

Technologies & Tools

The Marketing Manager - Foodservice will utilize a variety of technologies and tools to execute their responsibilities effectively. This includes customer relationship management (CRM) software for managing customer interactions, content management systems (CMS) for creating and managing digital content, and analytics tools for tracking campaign performance and market trends. Familiarity with social media management platforms and email marketing tools is also essential for driving engagement and reaching target audiences.

Ideal Candidates

Ideal candidates for the Marketing Manager - Foodservice position will possess a strong blend of creative and analytical skills. They should be innovative thinkers who thrive in a fast-paced environment and are adept at adapting to changing market conditions. Strong interpersonal skills and the ability to work collaboratively with diverse teams are crucial, along with a passion for the foodservice industry and commitment to driving results. A proactive approach to problem-solving and a keen eye for detail will further enhance their fit for this role.