Marketing Manager, Foodservice - Remote | WFH

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Job Overview

The Marketing Manager for Foodservice at Get It Recruit - Transportation is responsible for developing and implementing strategic marketing initiatives tailored to the foodservice sector. This role entails overseeing market research, managing promotional campaigns, and collaborating with cross-functional teams to achieve business objectives. The candidate will also be tasked with enhancing brand visibility and driving customer engagement through innovative tactics that resonate with our target audience.

Job Responsibilities

• Develop and execute comprehensive marketing strategies specific to the foodservice industry.
• Conduct market research and analysis to identify trends, customer needs, and competitive landscape.
• Manage promotional campaigns across various channels, including digital, print, and social media.
• Collaborate with sales, product development, and operations teams to align marketing efforts with company objectives.
• Monitor and report on the effectiveness of marketing initiatives and adjust strategies as needed.
• Oversee budget allocation for marketing campaigns and ensure ROI is maximized.
• Lead and mentor a team of marketing professionals, fostering a culture of innovation and continuous improvement.

Qualifications

• Bachelor's degree in Marketing, Business Administration, or a related field; MBA preferred.
• Minimum of 5 years of experience in marketing, with a focus on the foodservice or related industry.
• Proven track record of successful marketing campaigns and business development strategies.
• Strong analytical skills with the ability to interpret market data and consumer insights.
• Excellent communication and interpersonal skills, with the ability to work with diverse teams.
• Proficiency in marketing automation tools and software, as well as CRM systems.
• Creative problem-solving skills and adaptability in a fast-paced environment.

Technologies & Tools

The Marketing Manager will utilize a variety of technologies and tools, including CRM systems (such as Salesforce), marketing automation software (like HubSpot or Marketo), social media management platforms (such as Hootsuite or Buffer), and analytics tools (like Google Analytics). Familiarity with graphic design software (such as Adobe Creative Suite) is also desirable for creating marketing materials.

Ideal Candidates

The ideal candidate for this position will possess a blend of strategic thinking and creative flair, with a strong understanding of the foodservice market. They should be dynamic, results-driven, and able to thrive in a collaborative environment. Strong leadership qualities and the ability to motivate a team are essential, as well as a commitment to achieving company goals while maintaining the highest standards of professionalism.